Common English Mistakes in Social Media Ads by Italian Speakers

This page focuses on errors typically made by native Italian speakers from Italy when writing a Social Media Ad in English.

Mistake Example #1

Overuse of passive voice

Discover the magic of Italian cuisine! OEveryone who tries our delicious pasta is beingloved by everyone who tries it. TWe bring the authentic flavors are being broughtto your table, antodelight your taste budswill be delighted. Don't miss out,—our chefs await your next mealis being awaited by our chefs!


Text corrected by:
Gregg, Los Angeles, CA

"This needed some adjustments to remove instances of passive voice."

Discover the magic of Italian cuisine! Everyone who tries our delicious pasta loves it. We bring the authentic flavors to your table to delight your taste buds. Don't miss out—our chefs await your next meal!

Discover the magic of Italian cuisine! Our delicious pasta is being loved by everyone who tries it. The authentic flavors are being brought to your table, and your taste buds will be delighted. Don't miss out, your next meal is being awaited by our chefs!

Mistake Example #2

Confusing singular and plural nouns

Discover the new world of flavor with our exclusive pasta! Our pasta areis made with the finest ingredients and brings the taste of Italy to your table. Don't miss out on this limited-time offer to enjoy authentic Italian dishes at home. Order your pasta today and experience the difference!


Text corrected by:
Michele A., Boston, Massachusetts; United States

"In this context, "pasta" is used as a non-countable noun. Otherwise, the ideas in this text are clearly expressed."

Discover the new world of flavor with our exclusive pasta! Our pasta is made with the finest ingredients and brings the taste of Italy to your table. Don't miss out on this limited-time offer to enjoy authentic Italian dishes at home. Order your pasta today and experience the difference!

Discover the new world of flavor with our exclusive pasta! Our pasta are made with the finest ingredient and bring the taste of Italy to your table. Don't miss out on this limited-time offer to enjoy authentic Italian dish at home. Order your pasta today and experience the difference!

Mistake Example #3

Using direct translations from Italian (e.g., 'We see us tomorrow' instead of 'See you tomorrow')

Discover the new collection of shoes at our store, where style and comfort comeet together! Buy now and receive a special discount—today onlyfor today.! We'll waitsee you at our shop or visit us online to make sure you dono't lomises thisamazing opportunity.


Text corrected by:
Gregg, Los Angeles, CA

"This needed some tweaking to sound more native and natural, among other fixes."

Discover the new collection of shoes at our store, where style and comfort come together! Buy now and receive a special discount—today only! We'll see you at our shop or visit us online to make sure you don't miss this amazing opportunity.

Discover the new collection of shoes at our store, where style and comfort meet together! Buy now and receive a special discount only for today. We wait you at our shop or visit us online to not lose this opportunity.