Common English Mistakes in Press Releases by Italian Speakers

This page focuses on errors typically made by native Italian speakers from Italy when writing a Press Release in English.

Mistake Example #1

Overuse of passive voice

FOR IMMEDIATE RELEASE: TOur company launched the new product line was launched by our companyyesterday, and it iswe expected to achatieve great successwill be achieved in the market. TOur expert team designed the innovative featureswere designed by our expert team, and it iswe believed that customer satisfaction will beincreased significantly. Further updates will be provided as the produblict is received bys the produblict andwe collect feedbackis collected.

Text corrected by:
Jennifer, Detroit, Michigan USA

"I changed most of the passive voice constructions to the active voice to improve readability. "

FOR IMMEDIATE RELEASE: Our company launched the new product line yesterday, and we expect to achieve great success in the market. Our expert team designed the innovative features, and we believe that customer satisfaction will increase significantly. Further updates will be provided as the public receives the product and we collect feedback.

FOR IMMEDIATE RELEASE: The new product line was launched by our company yesterday, and it is expected that great success will be achieved in the market. The innovative features were designed by our expert team, and it is believed that customer satisfaction will be increased significantly. Further updates will be provided as the product is received by the public and feedback is collected.

Mistake Example #2

Using direct translations from Italian (e.g., 'We see us tomorrow' instead of 'See you tomorrow')

For Immediate Release: We are glad to announce the opening of our new store in Milan, where you can find the best quality products at unbeatable prices. We invite all our valued customers to visit us and experience the difference; we await you with open arms. Our grand opening event will take place on Saturday, and we hope to see you all there to celebrate with us.

Text corrected by:
Miss E., Cyprus, Europe

"Almost perfect :) - just "we wait you with open arms" needed changing to "we await you with open arms"."

For Immediate Release: We are glad to announce the opening of our new store in Milan, where you can find the best quality products at unbeatable prices. We invite all our valued customers to visit us and experience the difference; we await you with open arms. Our grand opening event will take place on Saturday, and we hope to see you all there to celebrate with us.

For Immediate Release: We are glad to announce the opening of our new store in Milan, where you can find the best quality products at unbeatable prices. We invite all our valued customers to visit us and experience the difference; we wait you with open arms. Our grand opening event will take place on Saturday, and we hope to see you all there to celebrate with us.

Mistake Example #3

Confusing singular and plural nouns

FOR IMMEDIATE RELEASE: Milano, Italy – The company is excited to announce the launch of our new product line, which includes innovative technology designed to enhance user experience. Our team haves worked tirelessly to ensure that each features meets the highest standard of quality. We believe that these products will revolutionize the market and bring significant benefits to our customer.

Text corrected by:
Jennifer, Detroit, Michigan USA

"I just needed to fix a few singular/plural issues. Nice job overall!"

FOR IMMEDIATE RELEASE: Milano, Italy – The company is excited to announce the launch of our new product line, which includes innovative technology designed to enhance user experience. Our team has worked tirelessly to ensure that each feature meets the highest standard of quality. We believe that these products will revolutionize the market and bring significant benefits to our customer.

FOR IMMEDIATE RELEASE: Milano, Italy – The company is excited to announce the launch of our new product line, which include innovative technology designed to enhance user experience. Our team have worked tirelessly to ensure that each features meet the highest standard of quality. We believe that these products will revolutionize the market and bring significant benefit to our customer.