Common English Mistakes in Ad Copies by German Speakers

This page focuses on errors typically made by native German speakers from Germany when writing a Ad Copy in English.

Mistake Example #1

Capitalizing all nouns (following German grammar rules)

Discover the Ppower of our Nnew Ffitness Pprogram! At our Ggym, we offer personalized Ttraining Pplans that help you achieve your Hhealth Ggoals. Join us today and experience the Bbenefits of Eexpert Gguidance and Sstate-of-the-Aart Eequipment. Don't miss the Oopportunity to transform your Llife with our Sspecial Mmembership Ooffer!

Text corrected by:
Miss E., Cyprus, Europe

"Only proper nouns should be capitalized. Capitals are not necessary for common nouns (non-specific people, places, things, or ideas)."

Discover the power of our new fitness program! At our gym, we offer personalized training plans that help you achieve your health goals. Join us today and experience the benefits of expert guidance and state-of-the-art equipment. Don't miss the opportunity to transform your life with our special membership offer!

Discover the Power of our New Fitness Program! At our Gym, we offer personalized Training Plans that help you achieve your Health Goals. Join us today and experience the Benefits of Expert Guidance and State-of-the-Art Equipment. Don't miss the Opportunity to transform your Life with our Special Membership Offer!

Mistake Example #2

Overuse of passive voice

Experience the ultimate comfort with our new line of ergonomic chairs. Designed by experts, the chairs are beingloved by professionals worldwide. Your productivity will beincreased, and your posture will beimproved. Don't miss out on the special offer that is beingprovided this week only!

Text corrected by:
Jennifer, Detroit, Michigan USA

"I changed some of the passive voice constructions to the active voice to improve the flow of this ad."

Experience the ultimate comfort with our new line of ergonomic chairs. Designed by experts, the chairs are loved by professionals worldwide. Your productivity will increase, and your posture will improve. Don't miss out on the special offer that is provided this week only!

Experience the ultimate comfort with our new line of ergonomic chairs. Designed by experts, the chairs are being loved by professionals worldwide. Your productivity will be increased, and your posture will be improved. Don't miss out on the special offer that is being provided this week only!

Mistake Example #3

Incorrect word order in subordinate clauses

Discover the ultimate comfort with our new line of shoes, designed for those who value style and ease. When you wear them, you will feel like you are walking on clouds, because the cushioning is so soft. Experience the difference today and see why everyone loves them, when they try them on.

Text corrected by:
Vince, United States

"Just a few small changes were needed to remove unnecessary punctuation. Otherwise it sounds great!"

Discover the ultimate comfort with our new line of shoes designed for those who value style and ease. When you wear them, you will feel like you are walking on clouds because the cushioning is so soft. Experience the difference today and see why everyone loves them when they try them on.

Discover the ultimate comfort with our new line of shoes, designed for those who value style and ease. When you wear them, you will feel like you are walking on clouds, because the cushioning is so soft. Experience the difference today and see why everyone loves them, when they try them on.