Common English Mistakes in Press Releases by German Speakers

This page focuses on errors typically made by native German speakers from Germany when writing a Press Release in English.

Mistake Example #1

Overuse of passive voice

For Immediate Release: TOur company launched the new product line was launched by our companyyesterday. It is believed by tThe management believesthatthis innovation will be appreciated by customers worldwidewill appreciate this innovation. AWe held a press conferencewas held, and the CEO explained the features of the productwere explained by the CEO.

Text corrected by:
Jennifer, Detroit, Michigan USA

"Good work! I changed some of the sentences from the passive voice to the active voice."

For Immediate Release: Our company launched the new product line yesterday. The management believes that customers worldwide will appreciate this innovation. We held a press conference, and the CEO explained the features of the product.

For Immediate Release: The new product line was launched by our company yesterday. It is believed by the management that this innovation will be appreciated by customers worldwide. A press conference was held, and the features of the product were explained by the CEO.

Mistake Example #2

Capitalizing all nouns (following German grammar rules)

For Immediate Release: The Llaunch of Oour Nnew Pproduct Lline is a significant Mmilestone for our Ccompany. We are excited to introduce these innovative Pproducts to the Mmarket,. wThichey have been developed with the highest Sstandards of Qquality and Ssustainability in Mmind. Our Tteam has worked tirelessly to ensure that every Ddetail meets the Eexpectations of our valued Ccustomers.

Text corrected by:
Camille, Maryland, USA

"Watch out for proper capitalization. In English, we capitalize only proper nouns, not common nouns. "

For Immediate Release: The launch of our new product line is a significant milestone for our company. We are excited to introduce these innovative products to the market. They have been developed with the highest standards of quality and sustainability in mind. Our team has worked tirelessly to ensure that every detail meets the expectations of our valued customers.

For Immediate Release: The Launch of Our New Product Line is a significant Milestone for our Company. We are excited to introduce these innovative Products to the Market, which have been developed with the highest Standards of Quality and Sustainability in Mind. Our Team has worked tirelessly to ensure that every Detail meets the Expectations of our valued Customers.

Mistake Example #3

Incorrect word order in subordinate clauses

Berlin, 15th October 2023 – The new art exhibition, which openstomorrowopens, promises to be a groundbreaking event ion the city's cultural calendar. The organizers, who have worked tirelessly,and believe that the exhibition will attract visitors from all over the world. It is expected that tThe event, which features works by renowned international artists, wills expected to inspire and engage audiences like never before.

Text corrected by:
Jennifer, Detroit, Michigan USA

"I made some changes to the word order and polished things up a bit. :)"

Berlin, 15th October 2023 – The new art exhibition, which opens tomorrow, promises to be a groundbreaking event on the city's cultural calendar. The organizers have worked tirelessly and believe that the exhibition will attract visitors from all over the world. The event, which features works by renowned international artists, is expected to inspire and engage audiences like never before.

Berlin, 15th October 2023 – The new art exhibition, which tomorrow opens, promises to be a groundbreaking event in the city's cultural calendar. The organizers, who have worked tirelessly, believe that the exhibition will attract visitors from all over the world. It is expected that the event, which features works by renowned international artists, will inspire and engage audiences like never before.