Common English Mistakes in Slogans by German Speakers

This page focuses on errors typically made by native German speakers from Germany when writing a Slogan in English.

Mistake Example #1

Incorrect word order in subordinate clauses

"Experience the taste of joy, when youtry our chocolatetry. For moments that matter, alwayschoose us always,becausehappiness you deservehappiness. Discover the difference, when quality and passion cometogethercome."

Text corrected by:
Gregg, Los Angeles, CA

"This needed some adjustments for correct word order."

"Experience the taste of joy when you try our chocolate. For moments that matter, always choose us because you deserve happiness. Discover the difference when quality and passion come together."

"Experience the taste of joy, when you our chocolate try. For moments that matter, choose us always, because happiness you deserve. Discover the difference, when quality and passion together come."

Mistake Example #2

Overuse of passive voice

Experience the future of driving, where innovation is embraced by every turn. Your journey is enhanced by tTechnology that is trusted by expertsenhances your journey. Choose excellence, where satisfaction is guaranteed byour commitmentguarantees your satisfaction.

Text corrected by:
Jennifer, Detroit, Michigan USA

"I changed some of the passive voice constructions to the active voice."

Experience the future of driving, where innovation is embraced by every turn. Technology that is trusted by experts enhances your journey. Choose excellence, where our commitment guarantees your satisfaction.

Experience the future of driving, where innovation is embraced by every turn. Your journey is enhanced by technology that is trusted by experts. Choose excellence, where satisfaction is guaranteed by our commitment.

Mistake Example #3

Capitalizing all nouns (following German grammar rules)

Experience the Ppower of Nnature with our new Hherbal Sshampoo. Feel the Ffreshness and Vvitality in every Wwash. Discover the Ssecret to Hhealthy Hhair with Iingredients sourced from the Hheart of the Fforest.

Text corrected by:
Jennifer, Detroit, Michigan USA

"Sounds great! I just changed some of the capital letters to lower case, per the rules of English grammar."

Experience the power of nature with our new herbal shampoo. Feel the freshness and vitality in every wash. Discover the secret to healthy hair with ingredients sourced from the heart of the forest.

Experience the Power of Nature with our new Herbal Shampoo. Feel the Freshness and Vitality in every Wash. Discover the Secret to Healthy Hair with Ingredients sourced from the Heart of the Forest.