Common English Mistakes in Press Releases by Italian Speakers

This page focuses on errors typically made by native Italian speakers from Italy when writing a Press Release in English.

Mistake Example #1

Confusing singular and plural nouns

For Immediate Release: We are excited to announce the launch of our new product line, which includes innovative features that will revolutionize the market. Our team haves worked tirelessly to ensure that every detail meets the highest standard of quality. We believare thatsure these products will greatly enhance the experience of our customers and set new industrybenchmarkin the industry.

Text corrected by:
Gregg, Los Angeles, CA

"This needed some tweaks for singular and plural noun correctness."

For Immediate Release: We are excited to announce the launch of our new product line, which includes innovative features that will revolutionize the market. Our team has worked tirelessly to ensure that every detail meets the highest standard of quality. We are sure these products will greatly enhance the experience of our customers and set new industry benchmarks.

For Immediate Release: We are excited to announce the launch of our new product line, which include innovative feature that will revolutionize the market. Our team have worked tirelessly to ensure that every detail meet the highest standard of quality. We believe that these product will greatly enhance the experience of our customer and set new benchmark in the industry.

Mistake Example #2

Using direct translations from Italian (e.g., 'We see us tomorrow' instead of 'See you tomorrow')

For Immediate Release: We are pleased to announce the grand opening of our new store in Milan, where you can find the best quality products at unbeatable prices. We invite you to visit us and discover the exclusive offers that we have prepared for you. We await you with open arms and hope to see you soon inat our new location.

Text corrected by:
Gregg, Los Angeles, CA

"This needed some tweaking to sound more native and natural."

For Immediate Release: We are pleased to announce the grand opening of our new store in Milan, where you can find the best quality products at unbeatable prices. We invite you to visit us and discover the exclusive offers that we have prepared for you. We await you with open arms and hope to see you soon at our new location.

For Immediate Release: We are pleased to announce the grand opening of our new store in Milan, where you can find the best quality products at unbeatable prices. We invite you to visit us and discover the exclusive offers that we have prepared for you. We wait you with open arms and hope to see you soon in our new location.

Mistake Example #3

Overuse of passive voice

For Immediate Release: TOur company launched its new product line was launched by our companyyesterday, and it iswe expected thato see great successwill be achieved in the market. TOur talented teamhas designed innovative featureswere designed by our talented team, and it iswe believed that customer satisfaction will be increased significantly.

Text corrected by:
Michele A., Boston, Massachusetts; United States

"I reduced the use of the passive voice and replaced it with the active voice."

For Immediate Release: Our company launched its new product line was launched yesterday, and we expect to see great success in the market. Our talented team has designed innovative features, and we believe that customer satisfaction will be increased significantly.

For Immediate Release: The new product line was launched by our company yesterday, and it is expected that great success will be achieved in the market. The innovative features were designed by our talented team, and it is believed that customer satisfaction will be increased significantly.