Common English Mistakes in Press Releases by German Speakers

This page focuses on errors typically made by native German speakers from Germany when writing a Press Release in English.

Mistake Example #1

Overuse of passive voice

For Immediate Release: TOur company launched the new product linewas launched by our company last week, and it is expected tho matke a significant impact on the marketwill be made. The innovative features were designed by our expert team, and it is believed thatcustomer satisfaction will blikely increased. FThe team is collecting feedback from initial usersis being collected, and improvements are being planned based on theiusers' valuable insights.

Text corrected by:
Jennifer, Detroit, Michigan USA

"Very good! I changed some of the passive voice constructions to the active voice."

For Immediate Release: Our company launched the new product line last week, and it is expected to make a significant impact on the market. The innovative features were designed by our expert team, and customer satisfaction will likely increase. The team is collecting feedback from initial users, and improvements are being planned based on the users' valuable insights.

For Immediate Release: The new product line was launched by our company last week, and it is expected that a significant impact on the market will be made. The innovative features were designed by our expert team, and it is believed that customer satisfaction will be increased. Feedback from initial users is being collected, and improvements are being planned based on their valuable insights.

Mistake Example #2

Capitalizing all nouns (following German grammar rules)

For Immediate Release: We are Eexcited to Aannounce the Llaunch of our Nnew Pproduct Lline, which will Rrevolutionize the Mmarket. Our Tteam has worked tirelessly to ensure that every Ddetail meets the highest Sstandards of Qquality and Iinnovation. Join us at the Ggrand Oopening Eevent in Berlin, where Gguests will have the Oopportunity to Eexperience the Ffuture of Ttechnology firsthand.

Text corrected by:
Vince, United States

"Overall your writing was great; it just needed a few tweaks to make things consistent. Good job!"

For Immediate Release: We are excited to announce the launch of our new product line, which will revolutionize the market. Our team has worked tirelessly to ensure that every detail meets the highest standards of quality and innovation. Join us at the grand opening event in Berlin, where guests will have the opportunity to experience the future of technology firsthand.

For Immediate Release: We are Excited to Announce the Launch of our New Product Line, which will Revolutionize the Market. Our Team has worked tirelessly to ensure that every Detail meets the highest Standards of Quality and Innovation. Join us at the Grand Opening Event in Berlin, where Guests will have the Opportunity to Experience the Future of Technology firsthand.

Mistake Example #3

Incorrect word order in subordinate clauses

FOR IMMEDIATE RELEASE: Berlin, 12th October 2023 – We are excited to announce that our new product line, which next monthwill launch next month, is set to revolutionize the market. Our team, who has workedtirelesslyhas worked, believes that this innovation will meet the needs of customers worldwide. The event, where the product will be unveiled, promises to be an unforgettable experience for all attendees.

Text corrected by:
Jennifer, Detroit, Michigan USA

"Very nice! I just made a few changes to the word order."

FOR IMMEDIATE RELEASE: Berlin, 12th October 2023 – We are excited to announce that our new product line, which will launch next month, is set to revolutionize the market. Our team, who has worked tirelessly, believes that this innovation will meet the needs of customers worldwide. The event where the product will be unveiled promises to be an unforgettable experience for all attendees.

FOR IMMEDIATE RELEASE: Berlin, 12th October 2023 – We are excited to announce that our new product line, which next month will launch, is set to revolutionize the market. Our team, who tirelessly has worked, believes that this innovation will meet the needs of customers worldwide. The event, where the product will be unveiled, promises to be an unforgettable experience for all attendees.