Common English Mistakes in Press Releases by German Speakers

This page focuses on errors typically made by native German speakers from Germany when writing a Press Release in English.

Mistake Example #1

Overuse of passive voice

FOR IMMEDIATE RELEASE: TOur company launched the new product line was launched by our companyyesterday, and it iswe expected thata significant market share will be captured by the end of the year. TOur dedicated team developed theproduct's innovative featureswere developed by our dedicated team, and it iswe believed that customer satisfaction will beincreased significantly. Further updates will be provided by oOur communications department will provide further updatesas the project progresses.

Text corrected by:
Jennifer, Detroit, Michigan USA

"Nice job! I made some stylistic improvements to the text, including changing some of the passive voice constructions to the active voice."

FOR IMMEDIATE RELEASE: Our company launched the new product line yesterday, and we expect that a significant market share will be captured by the end of the year. Our dedicated team developed the product's innovative features, and we believe that customer satisfaction will increase significantly. Our communications department will provide further updates as the project progresses.

FOR IMMEDIATE RELEASE: The new product line was launched by our company yesterday, and it is expected that significant market share will be captured by the end of the year. The innovative features were developed by our dedicated team, and it is believed that customer satisfaction will be increased significantly. Further updates will be provided by our communications department as the project progresses.

Mistake Example #2

Capitalizing all nouns (following German grammar rules)

FOR IMMEDIATE RELEASE: We are Eexcited to Aannounce the Llaunch of our Nnew Pproduct Lline, which will Rrevolutionize the Mmarket for Ssustainable Eenergy Ssolutions. Our Tteam at GreenTech Innovations has worked tirelessly to Ddevelop these cutting-edge Ttechnologies, and we are confident that they will set a Nnew Sstandard in the Iindustry. Join us at the Uupcoming Ppress Cconference to learn more about our Vvision and the Ffuture of Rrenewable Eenergy.

Text corrected by:
Camille, Maryland, USA

"I have addressed issues with the capitalization in this text. Otherwise, it looks very good. "

FOR IMMEDIATE RELEASE: We are excited to announce the launch of our new product line, which will revolutionize the market for sustainable energy solutions. Our team at GreenTech Innovations has worked tirelessly to develop these cutting-edge technologies, and we are confident that they will set a new standard in the industry. Join us at the upcoming press conference to learn more about our vision and the future of renewable energy.

FOR IMMEDIATE RELEASE: We are Excited to Announce the Launch of our New Product Line, which will Revolutionize the Market for Sustainable Energy Solutions. Our Team at GreenTech Innovations has worked tirelessly to Develop these cutting-edge Technologies, and we are confident that they will set a New Standard in the Industry. Join us at the Upcoming Press Conference to learn more about our Vision and the Future of Renewable Energy.

Mistake Example #3

Incorrect word order in subordinate clauses

FOR IMMEDIATE RELEASE: Munich, Germany – In our commitment to innovation, we are excited to announce that next month,the launch of our new product line will take placenext month. Our team,has whorked tirelesslyhas worked to ensure the highest quality,and believes that this launch will set new standards in the industry. We invite all interested parties to join us at the event, where not only the product will be unveiled, but we willalsoshare exclusive insights into our development processwill be shared.

Text corrected by:
Jennifer, Detroit, Michigan USA

"Nice job! I just made some changes to the word order."

FOR IMMEDIATE RELEASE: Munich, Germany – In our commitment to innovation, we are excited to announce that the launch of our new product line will take place next month. Our team has worked tirelessly to ensure the highest quality and believes that this launch will set new standards in the industry. We invite all interested parties to join us at the event, where not only the product will be unveiled, but we will also share exclusive insights into our development process.

FOR IMMEDIATE RELEASE: Munich, Germany – In our commitment to innovation, we are excited to announce that next month, the launch of our new product line will take place. Our team, who tirelessly has worked to ensure the highest quality, believes that this launch will set new standards in the industry. We invite all interested parties to join us at the event, where not only the product will be unveiled, but also exclusive insights into our development process will be shared.