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"On social media" vs "In social media"

It is slightly more common to say "on social media" than "in social media."

Last Updated: December 10, 2017

On social media

This is correct

This is a good phrase to use when talking about Twitter, Facebook, Instagram, and other Websites where people share information and photos.

ExpertExplanation provided by a TextRanch English expert


Some examples from our editors:

  • The other day, I watched a program on social media.
  • Her photos and posts can be found on social media sites.

Some alternatives from our editors:

  • On social media sites

In social media

This is correct

You can use this phrase when talking about things that are in the realm of social media.

ExpertExplanation provided by a TextRanch English expert


Some examples from our editors:

  • Find the highest-quality content in social media.
  • What are the most popular hashtags in social media?
  • Branded content in social media is often indistinguishable from user-generated content.

Some alternatives from our editors:

  • in the realm of social media
  • in social media venues
  • on social media sites

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