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"word-of-mouth" vs "word of mouth"

Both "word of mouth" and "word-of-mouth" are correct, but they are used in different contexts. "Word of mouth" is typically used to refer to information passed from person to person through conversation, while "word-of-mouth" is often used as an adjective to describe something that is spread through informal communication.

Last Updated: March 28, 2024

word-of-mouth

This phrase is correct and commonly used in English as an adjective to describe something that is spread through informal communication.

Use "word-of-mouth" as an adjective to describe something that is spread through informal communication, such as word-of-mouth marketing or word-of-mouth recommendations.

Examples:

  • The company relied on word-of-mouth marketing to promote their new product.
  • The success of the event was largely due to word-of-mouth recommendations.
  • Word-of-mouth advertising can be very effective.
  • The restaurant became popular through word-of-mouth publicity.
  • She gained a large following through word-of-mouth referrals.

Alternatives:

  • informally communicated
  • spread through conversation
  • passed along verbally
  • shared through personal networks
  • communicated through informal channels

word of mouth

This phrase is correct and commonly used in English to refer to information passed from person to person through conversation.

Use "word of mouth" when referring to information or recommendations that are spread through informal communication between individuals.

Examples:

  • The success of the restaurant was due to positive word of mouth.
  • I heard about the job opening through word of mouth.
  • Word of mouth is a powerful marketing tool.
  • The product became popular through word of mouth.
  • She built her business through word of mouth recommendations.

Alternatives:

  • oral communication
  • verbal recommendations
  • informal communication
  • personal referrals
  • recommendations from friends

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