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"like-for-like" vs "apple-to-apple"

The correct phrase is "like-for-like." The expression is commonly used to compare things that are similar or equivalent. On the other hand, "apple-to-apple" is not a standard phrase in English.

Last Updated: March 27, 2024

like-for-like

This phrase is correct and commonly used in English to compare things that are similar or equivalent.

Use "like-for-like" when you want to emphasize a direct comparison between similar items or situations.

Examples:

  • We need to compare the like-for-like sales figures to see the real impact of the new marketing strategy.
  • The study focused on a like-for-like analysis of the two different approaches.
  • It's important to make a like-for-like comparison when evaluating the performance of different products.

apple-to-apple

This phrase is not a standard expression in English. The correct version is "apple-to-apple comparison," which is less common than "like-for-like."

If you want to use a similar comparison phrase, opt for "apple-to-apple comparison" instead of just "apple-to-apple."

Alternatives:

  • apple-to-apple comparison
  • apple-to-apple analysis
  • apple-to-apple evaluation
  • apple-to-apple comparison method
  • apple-to-apple comparison approach

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