what vs starting from ?? rather than

Some examples from the web:

• We remember who was present when and where, what they said, what they did, what they didn't say, what they undid, what they wrote, what they erased.
• In him we recognize what is true and what is false, what is radiance and what is darkness.
• Only what what the little lord telling wants to hear.
• We must therefore identify what people associate with enlargement, what hopes and expectations and what concerns and dangers.
• From Giorgio Armani I learnt what creating a structured collection means, what it must have and how to realise what is superfluous.
• Everywhere, everything, what you say, what you eat, what you wear, what you think.
• Machines know what people watch, what people read, what people buy, even what people feel.
• Again, what this does and what it focuses on is saying there are two very different ways that we can deal with HIV/AIDS.
• No matter what your religion or what you consider to be correct.
• I keep wondering what it'll be like, what will happen.
• No one knows what commercials sell what products.
• He showed me what was what.
• I cannot express what you meant to me, what our time together was worth.
• I don't bother asking who's sending what and what for.
• Unless what drove Ray to kill is also what saved those people.
• I had no knowledge of what came next, what fate awaited him.
• About what would happen if she took what wasn't hers.
• And what really mattered was what Joe said to me before he went.
• So you can appreciate what we have and know what I'm worth.
• So, what the deceased wants isn't what matters.

Some examples from the web:

• Oct 24, 2013 ... Rather, acceptance lies in acknowledging and welcoming what's present as the place we're starting from, rather than wishing we were ...
• May 28, 2014 ... On the top navigation bar, the full path to the file is shown (i.e. starting from "/") rather than starting from the Framework project root directory.
• Mar 10, 2011 ... He is also a global warming denialist, interestingly starting from (rather than ending at) the premise that science is a secular conspiracy.
• Feb 22, 2012 ... Starting from - "rather than counting how many moons you have in your network, what you ought to be doing is figuring out how to get the most ...