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too good to not share vs too good not to share

Some people promote social media posts with the phrase "too good not to share."
Tip: This phrase is often a signal to native English speakers that a post is spam.
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Explained by Betsy
Editor at TextRanch

Last updated: March 20, 2019

too good to not share

This phrase is not correct. Don't use it.

The words are out of order in this phrase. The usual word order is "too good not to share."

Some alternatives from our editors:

  • too good not to share
  • interesting

too good not to share

This phrase is correct.

The use of "too good not to share" is limited. It's not typically used in everyday English speech or writing.

"Too good not to share" is a phrase social media content creators use to try to entice people to click on posts. (It can be a cue to native English speakers that a post is clickbait or spam.)

Some examples from our editors:

  • This video is just too good not to share! Click here to check it out!
  • This list of top beauty products every woman can't live without is too good not to share!

Some alternatives from our editors:

  • interesting
  • exciting
  • intriguing

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