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targeted to vs targeted at

Both 'targeted to' and 'targeted at' are commonly used in English, but they are used in slightly different contexts. 'Targeted to' is used when referring to the intended audience or recipient of something, while 'targeted at' is used when referring to the aim or focus of an action or campaign.

Last updated: March 24, 2024 • 2238 views

This phrase is correct and commonly used in English when referring to the intended audience or recipient of something.

"targeted to"

Use 'targeted to' when indicating the specific audience or recipient that something is aimed at.

Examples:

  • The marketing campaign was targeted to young adults.
  • The scholarship program is targeted to students from low-income families.
  • The new product is targeted to tech-savvy consumers.
  • Apr 18, 2009 ... Another question then, "targeted at" or "targeted to"? "The breakfast cereal commercial was targeted at young kids" sounds better to me than " ...
  • Manufacturing validation of biologically functional T cells targeted to CD19 antigen for autologous adoptive cell therapy. J Immunother. 2009 Feb-Mar;32(2): ...
  • Dec 23, 2016 ... Hi, How common is it to say that a product or service is targeted' to' someone? I had thought that 'at' was the only correct preposition ...
  • Aug 17, 2023 ... How Pol α-primase is targeted to replication forks to prime DNA synthesis is not fully understood. Here, by determining cryoelectron microscopy ...
  • The full report, Increasing disparities in unhealthy food advertising targeted to Hispanic and Black youth, Harris JL, Frazier III W,. Kumanyika S, & Ramirez ...
  • Topographically Distinct Epidermal Nociceptive Circuits Revealed by Axonal Tracers Targeted to Mrgprd. Author links open overlay panel. Mark J. Zylka 2 3
  • Oct 2, 2012 ... Systemically Injected Exosomes Targeted to EGFR Deliver Antitumor MicroRNA to Breast Cancer Cells · Abstract. Despite the therapeutic potential ...
  • From Being Targeted To Building Peace A local peacebuilder shares his story on how his life being at stake inspired him to make a change in his community.
  • We study “flypaper effects” of whether women retain control over transfers targeted to them. We analyze BRAC's TUP program in Bangladesh which gives livestock ...
  • Jul 1, 2024 ... IL2 Targeted to CD8+ T Cells Promotes Robust Effector T-cell Responses and Potent Antitumor Immunity. Kelly D. Moynihan. ORCID logo 0000-0001 ...

Alternatives:

  • aimed at
  • directed to
  • tailored to
  • geared toward
  • focused on

This phrase is correct and commonly used in English when referring to the aim or focus of an action or campaign.

"targeted at"

Use 'targeted at' when indicating the specific aim or focus of an action, campaign, or effort.

Examples:

  • The new advertising campaign is targeted at young families.
  • The program is targeted at reducing poverty in urban areas.
  • The initiative is targeted at improving access to education.
  • The Commission has a consistently less favourable view of aid targeted at particular sectors.
  • regional aid schemes targeted at particular sectors.
  • Increased funds should be targeted at those partner countries which have embarked on "comprehensive reform programmes".
  • Schemes aimed at tourism activities are not considered as targeted at specific sectors.
  • Projects targeted at social infrastructure should receive an allocation of 35% as a benchmark.
  • Schemes aimed at tourism activities are not considered targeted at specific sectors.
  • (13a) Projects targeted at social infrastructure should receive an allocation of 35% as a benchmark.
  • Investment aid schemes which are targeted at specific sectors should not therefore be covered by the exemption from notification provided by this Regulation.
  • Regional investment aid schemes aimed at tourism activities should not be considered as targeted at specific sectors.
  • They were specifically targeted at our physical and psychological weaknesses.
  • Working visits may be operational or targeted at specific priority activities.
  • Aid targeted at making health care accessible is needed.
  • Attacks targeted at Albanian villages and civilians are commonplace.
  • Systems for the interception of international communications are not usually targeted at residents of the home country.
  • The initial barrage will be targeted at the southeast bastion.
  • There are six missiles on board targeted at strategic American installations.
  • So this thing is being targeted at us.
  • Our company would like to launch a brand targeted at singles.
  • The aid is not mainly targeted at a cultural product or project.
  • Workshops in rural areas targeted at information multipliers for farmers and potential beneficiaries of rural development measures.

Alternatives:

  • aimed at
  • directed at
  • focused on
  • geared toward
  • intended for

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