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target market vs targeted market

Both 'target market' and 'targeted market' are correct, but they are used in different contexts. 'Target market' refers to the specific group of consumers a company aims to reach with its products or services. On the other hand, 'targeted market' is less common and could be used to describe a market that has been specifically identified or selected for a particular purpose.

Last updated: March 28, 2024 • 626 views

target market

This phrase is correct and commonly used in English to refer to the specific group of consumers a company aims to reach with its products or services.

Use 'target market' when referring to the specific group of consumers that a company targets with its products or services.

Examples:

  • Our target market for this new product is young professionals aged 25-35.
  • Understanding your target market is crucial for developing effective marketing strategies.

Alternatives:

  • market segment
  • customer base
  • demographic target
  • audience
  • consumer group

targeted market

This phrase is correct but less commonly used. It could be used to describe a market that has been specifically identified or selected for a particular purpose.

You can use 'targeted market' to refer to a market that has been specifically identified or selected for a particular purpose.

Examples:

  • Our targeted market for this campaign is families with young children.
  • The company's targeted market for luxury goods is high-income individuals.

Alternatives:

  • selected market
  • identified market
  • chosen market
  • specific market
  • designated market

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