target group vs target

Both 'target group' and 'target' are correct, but they are used in different contexts. 'Target group' refers to a specific group of people or entities that a product, service, or message is aimed at, while 'target' can be used more broadly to refer to the goal or objective of a campaign or strategy.

Last updated: March 21, 2024

target group

This phrase is correct and commonly used in English to refer to a specific group of people or entities that a product, service, or message is aimed at.

Use 'target group' when referring to a specific group of people or entities that a product, service, or message is aimed at. It helps to define the intended audience or recipients.

Examples:

Our target group for the new marketing campaign is young adults aged 18-25.
The survey was conducted among a target group of frequent travelers.
The educational program is designed for a target group of children with special needs.

Alternatives:

target audience
target demographic
target market
target segment
target population

target

This phrase is correct and commonly used in English to refer to the goal or objective of a campaign or strategy.

Use 'target' when referring to the goal or objective of a campaign, strategy, or action. It indicates the desired outcome or result.

Examples:

The company's target is to increase sales by 20% this quarter.
Our target is to reach a wider audience with our new product launch.
The team set ambitious targets for the upcoming project.

Alternatives:

objective
goal
aim
purpose
destination

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target group vs target

target group

target

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