spend money on advertising vs spend money on publicity

Both phrases are correct, but they are used in slightly different contexts. 'Spend money on advertising' is commonly used when referring to paid promotional activities to reach a wider audience, while 'spend money on publicity' is more focused on generating attention and awareness through various means, including media coverage and public relations efforts.

Last updated: March 20, 2024 • 672 views

spend money on advertising

This phrase is correct and commonly used when referring to paid promotional activities to reach a wider audience.

This phrase is used when talking about allocating funds for paid advertising campaigns across different media channels to promote a product, service, or brand.

Examples:

The company decided to spend more money on advertising to increase brand awareness.
It's important to carefully plan how to spend money on advertising to maximize the return on investment.

Show examples from the web [+]

Jan 23, 2016 ... Concierge Society - Why you shouldn't spend money on advertising your personal concierge business. And what I think you should do instead.
Oct 6, 2015 ... The way the companies spend money on advertising certainly makes clear that this is a one-way bet on increasing user growth. And so now if ...
Do Blogs Need to Spend Money on Advertising? By:Vivek Krishnan In:Blogging Last Updated: 21/03/2015 (9 Comments). Advertising is one of the best way to ...
Dec 30, 2015 ... He realizes he needs to spend money on advertising and organizing. SIEGEL: Trump campaign seems to be adopting some other more ...

Alternatives:

invest in advertising
allocate funds for advertising
budget for advertising
pay for advertising
finance advertising campaigns

spend money on publicity

This phrase is correct and is used when focusing on generating attention and awareness through various means, including media coverage and public relations efforts.

This phrase is suitable when discussing the allocation of funds for activities aimed at creating a positive public image or generating buzz through media coverage and public relations.

Examples:

The organization decided to spend money on publicity to enhance its reputation.
It's crucial to strategically spend money on publicity to maintain a positive public image.

Show examples from the web [+]

Should Authors Spend Money on Publicity and Marketing? 12/17/2012 04:34 pm ET | Updated Feb 16, 2013 ...
Aug 6, 2015 ... I already pay for advertising. I don't need publicity. I can do my own publicity. Three reasons you shouldn't spend money on publicity. Right?
Aug 25, 2015 ... I can't tell you how many self funded (or somewhat fan funded) artists spend money on publicity and radio promotion and never see results that ...
Goldberg McDuffie's Kathleen Zrelak is complimented in this Between The Margins story on whether or not authors should spend money on publicity and ...

Alternatives:

invest in publicity
allocate funds for publicity
budget for publicity
pay for publicity
finance publicity efforts

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spend money on advertising vs spend money on publicity