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sales trend vs trend of the sales

Both "sales trend" and "trend of the sales" are correct phrases, but "sales trend" is more commonly used in English. They both convey the same meaning, but the first option is more concise and idiomatic.

Last updated: March 30, 2024 • 722 views

sales trend

This phrase is correct and commonly used in English.

This phrase refers to the direction or pattern in which sales are moving over a period of time.

Examples:

  • The sales trend for the new product is positive.
  • We need to analyze the sales trend to make informed decisions.
  • What is the current sales trend in the market?
  • sales trends of the sector in the year following the promotion campaigns in the region in which they took place compared with the previous year and compared with the general sales trends on the market in question;
  • Rapid decrease in volumes of sales took place between 2012 and 2013 when the sales volume trend followed exactly the trend in consumption - and the Union industry was able to maintain the same market share.
  • Interested parties suggested that sales price trend of the Union industry should be analysed excluding the 'alloy surcharge'.
  • The captive market followed the opposite trend and sales volume increased by 13 % in the same period.
  • A stronger downward trend in sales volumes could be observed in the free market which saw a 64 % decrease over the period considered.
  • Finally, it should be noted that trends in sales are only one of the injury factors and is not decisive as such.
  • The captive market sales have an increasing trend between 2010 and 2012, where after it stabilises in the IP.
  • Finally, the development of injury indicators which were analysed separately for free and captive sales showed a comparable trend.
  • This R&D project will therefore help to implement a strategy to reverse the downward trend in sales of diesel vehicles.
  • A stronger downward trend in sales volumes could be observed when looking at trends related to the free market which saw a 33 % decrease over the period under consideration.
  • The trend in profitability does not develop in line with the trend in sales value.
  • In any case, should captive sales be excluded from the analysis, the trends in sales would show no substantive changes.
  • For their unrelated sales, a similar trend as for the related sales was followed.
  • The trends concerning sales volumes, market share and growth developed as follows during the period considered:
  • Unit cost of production for the total production of SSCR (including goods eventually exported) largely followed the trend of sales prices, decreasing by 14 % throughout the period considered.
  • Instead, it had to follow the decreasing trend in sales price and further decreased its prices by 2,5 % during the IP adding further losses to those incurred in 2006.
  • The trends concerning sales volumes, market share and growth developed as follows during the period considered:
  • This price difference was not considered significant and the trend in the price of captive sales follows the trend in the price to unrelated customers.
  • The return on investment from the production and sales of the like product followed the sales and profitability trend and was negative in 2003 and at the end of the period considered.
  • The trend is however identical to the sales price trend reported in the provisional Regulation (only 1 % higher figures for 2008 and the IP) and the conclusions in recital 74 of that Regulation are, therefore, herewith confirmed.

Alternatives:

  • sales pattern
  • sales trajectory
  • sales direction

trend of the sales

This phrase is correct but less commonly used in English.

This phrase also refers to the direction or pattern in which sales are moving over a period of time, but it is less idiomatic.

Examples:

  • Let's analyze the trend of the sales for the past year.
  • The report highlights the trend of the sales in different regions.
  • Understanding the trend of the sales can help in forecasting future performance.
  • The cost of production generally followed the trend of the sales price between 2009 and 2011.
  • The trend of the average sales prices (including branded and non-branded products) shows a decrease of 2 % over the period considered.
  • The complainant also included prima facie evidence in the complaint and in the request for registration on the decreasing trend of the import sales prices.
  • The profitability trends of captive sales follow the same line, although on a higher level, i.e. increasing until 2001 and consecutively diminishing.
  • (65) Accordingly, the argument that it is the trend for the sales of the Community industry to chemical customers that was the real cause of the injury suffered during the IP is rejected.
  • Unit cost of production for the total production of SSCR (including goods eventually exported) largely followed the trend of sales prices, decreasing by 14 % throughout the period considered.
  • Even if there was a declining trend of the export sales during the period considered in line with the negative worldwide situation in the automotive sector as from 2008, the Community market has always been the core market of the Community industry.
  • There are a growing number of arguments in favour of a VAT exemption for electronic books, given the market trend towards the sale of books and other reading material in electronic format.
  • Moreover, there was a declining trend of the share of export sales during the period considered.
  • They followed a trend similar to that of the sales volumes in the European market.
  • As already outlined in recitals (84) to (86) of the provisional Regulation, the decreasing trend of the Community industry's sales prices significantly affected its profitability.
  • Table 10 of the provisional Regulation presents the trends of both the unit sales prices and the unit cost of production of the sampled Union producers over the period considered.
  • However, there is no reason to believe that the profitability of these captive transfers within the two companies concerned did not follow the same trend as that of the sales on the free market.
  • Some researchers, observing latest trends of the increase in the sales of bath rings and the decrease in bath-related accidents and drowning, have even claimed a 'small protective effect' due the use of bath rings [4].
  • Aid for market research was granted for the preparation of studies concerning general food market data, the development of the markets, consumer behaviour, trends and analyses of the sales of the relevant agricultural products.
  • On this basis, a clear and continuous downward trend of the Union industry's sales prices on the Union market could be observed, i.e. sales prices in April 2009 decreased by 35 % as compared to the average sales price during the RIP.
  • This price difference was not considered significant and the trend in the price of captive sales follows the trend in the price to unrelated customers.
  • The return on investment from the production and sales of the like product, shown as ranges for confidentiality reasons, is negative and has decreased substantially during the period under consideration, reflecting the abovementioned trend for the profitability of sales.
  • Record evidence shows no such relationship between trends in demand growth and trends in the sales prices of the Community industry.
  • CISA further claims that the Commission should have 'added more weight on the recent trend of sales volume of the Union industry, which does not show any decrease throughout the recent 3 years', i.e. between 2013 and 2015.

Alternatives:

  • sales pattern
  • sales trajectory
  • sales direction

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