sales trend vs trend of the sales

Both "sales trend" and "trend of the sales" are correct phrases, but "sales trend" is more commonly used in English. They both convey the same meaning, but the first option is more concise and idiomatic.

Last updated: March 30, 2024 • 709 views

sales trend

This phrase is correct and commonly used in English.

This phrase refers to the direction or pattern in which sales are moving over a period of time.

Examples:

The sales trend for the new product is positive.
We need to analyze the sales trend to make informed decisions.
What is the current sales trend in the market?

Show examples from the web [+]

sales trends of the sector in the year following the promotion campaigns in the region in which they took place compared with the previous year and compared with the general sales trends on the market in question;
Rapid decrease in volumes of sales took place between 2012 and 2013 when the sales volume trend followed exactly the trend in consumption - and the Union industry was able to maintain the same market share.
Interested parties suggested that sales price trend of the Union industry should be analysed excluding the 'alloy surcharge'.
The captive market followed the opposite trend and sales volume increased by 13 % in the same period.
A stronger downward trend in sales volumes could be observed in the free market which saw a 64 % decrease over the period considered.
Finally, it should be noted that trends in sales are only one of the injury factors and is not decisive as such.
The captive market sales have an increasing trend between 2010 and 2012, where after it stabilises in the IP.
Finally, the development of injury indicators which were analysed separately for free and captive sales showed a comparable trend.
This R&D project will therefore help to implement a strategy to reverse the downward trend in sales of diesel vehicles.
A stronger downward trend in sales volumes could be observed when looking at trends related to the free market which saw a 33 % decrease over the period under consideration.
The trend in profitability does not develop in line with the trend in sales value.
In any case, should captive sales be excluded from the analysis, the trends in sales would show no substantive changes.
For their unrelated sales, a similar trend as for the related sales was followed.
The trends concerning sales volumes, market share and growth developed as follows during the period considered:
Unit cost of production for the total production of SSCR (including goods eventually exported) largely followed the trend of sales prices, decreasing by 14 % throughout the period considered.
Instead, it had to follow the decreasing trend in sales price and further decreased its prices by 2,5 % during the IP adding further losses to those incurred in 2006.
The trends concerning sales volumes, market share and growth developed as follows during the period considered:
This price difference was not considered significant and the trend in the price of captive sales follows the trend in the price to unrelated customers.
The return on investment from the production and sales of the like product followed the sales and profitability trend and was negative in 2003 and at the end of the period considered.
The trend is however identical to the sales price trend reported in the provisional Regulation (only 1 % higher figures for 2008 and the IP) and the conclusions in recital 74 of that Regulation are, therefore, herewith confirmed.

Alternatives:

sales pattern
sales trajectory
sales direction

trend of the sales

This phrase is correct but less commonly used in English.

This phrase also refers to the direction or pattern in which sales are moving over a period of time, but it is less idiomatic.