promotion strategies vs promotional strategies

Both "promotion strategies" and "promotional strategies" are correct, but they are used in slightly different contexts. "Promotion strategies" refers to the overall strategies related to promoting a product or service, while "promotional strategies" specifically focuses on the strategies used for promotion. They are comparable but have nuanced differences in usage.

Last updated: March 24, 2024 • 724 views

This phrase is correct and commonly used in English.

"promotion strategies"

This phrase refers to the strategies related to promoting a product or service. It is used to discuss the overall approach to promotion.

Examples:

The company is working on new promotion strategies to increase sales.
Understanding different promotion strategies is crucial for marketing success.

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I believe that health promotion strategies should place strong emphasis on the prevention and early detection of diseases.
It is essential that health promotion strategies at European level and, indeed, at national level are strengthened and properly resourced.
Can the Commission outline the specific measures it is undertaking so as to strengthen health promotion strategies across the European Union in order to address the pressing issue of cancer?
I am referring here to Mr Fantuzzi's report on quality: clearly, non-professional farmers cannot guarantee top quality, and this will have an effect on product promotion strategies both within the Union and in third countries.
(ALDE) Subject: EU health promotion strategies for the prevention of cancer
developing methods to evaluate quality and efficiency of health promotion strategies and measures;
on the prevention of smoking and on initiatives to improve tobacco control, the Council noted that the advertising, marketing, and promotion strategies used by the tobacco industry appear to be targeting young people in their educational years.

Alternatives:

marketing strategies
advertising strategies
brand promotion strategies
sales promotion strategies
product promotion strategies

This phrase is correct and commonly used in English.

"promotional strategies"

This phrase specifically refers to the strategies used for promotion. It focuses on the specific tactics and methods employed in promotional activities.

Examples:

The company implemented new promotional strategies to attract more customers.
Understanding different promotional strategies helps in creating effective marketing campaigns.

Show examples from the web [+]

I would call on the EU to admit that it has taken a wrong turning, and to abandon its attempts to use expensive promotional strategies, whether well or poorly formulated, to change the facts.
An early announcement is just a promotional strategy
Furthermore, compartments may have specific communications strategies within the overall promotional campaign for the Debt facility.
It focuses on a set of concepts consisting of everything relating to aid, promotional measures, incentives and strategies which countries outside the European Union directly or indirectly employ.
EURES members and partners shall ensure that the information and promotional material they provide are coherent with the overall communication strategy and with the information coming from the EURES Coordination Office.
This article gives the Commission the task to 'put forward proposals setting out an information strategy to ensure good-quality, objective, reliable and non-promotional information on medicinal products'.
The selected provider will be charged with: the conception, implementation and monitoring of a communication campaign and strategy for the European Year; the development and dissemination of communication tools and promotional material including a European website; and the organisation of awareness-raising events.
In accordance with the results of the report, the Commission is to table proposals setting out an information strategy to ensure good-quality, objective, reliable and non-promotional information on medicinal products and other treatments and address the question of the information source's liability.

Alternatives:

promotion tactics
promotion methods
marketing tactics
marketing methods
advertising tactics

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promotion strategies vs promotional strategies