personalization vs customization

Both 'personalization' and 'customization' are correct terms, but they are used in slightly different contexts. 'Personalization' refers to tailoring something to an individual's specific needs or preferences, while 'customization' generally refers to the process of modifying something to meet a particular set of requirements. The choice between the two depends on the level of individualization involved.

Last updated: April 01, 2024 • 796 views

The term 'personalization' is correct and commonly used in English. It refers to the act of tailoring something to meet an individual's specific needs or preferences.

"personalization"

Use 'personalization' when referring to the act of customizing or tailoring something to meet an individual's specific needs or preferences, such as personalized recommendations or personalized services.

Examples:

The website offers personalized recommendations based on your browsing history.
The hotel provides personalized services to each guest.

Show examples from the web [+]

We've thought about personalization of medicine very much in terms of genomics.
So this personalization is something that one can then build by having the virtue of large numbers.
We're all familiar with the idea of customization or personalization.
There are a whole host of companies that are doing this kind of personalization.
And I think total personalization in this new world will require total transparency.
In the digital age, they want it to meet new standards of speed, reliability, and personalization.
So in close, as you think about technology trends and how to impact health and medicine, we're entering an era of miniaturization, decentralization and personalization.
So that the laws of media, such as the fact that copies have no value, the value's in the uncopiable things, the immediacy, the authentication, the personalization.
Expectations of personalization and customization that the live performing arts - which have set curtain times, set venues, attendant inconveniences of travel, parking and the like - simply cannot meet.
There's a lot of talk in technologyland about the personalization of medicine, that we have all this data and that medical treatments of the future will be for you specifically, your genome, your current context.
You need it for what makes you unique, just like personalization.
If you want to have total personalization, you have to be totally transparent.
Machine learning is at the basis of many of the things that we do online: search engines, Amazon's personalization algorithm, computer translation, voice recognition systems.
Huffington Post, the Washington Post, the New York Times - all flirting with personalization in various ways.
That's because the gene is such a dominant metaphor, again, to use that same word, in medicine today, that we think the genome will drive the personalization of medicine.
And even personalization is something that we're starting to see the beginnings of, whether it's via the personalized trajectory through the curriculum or some of the personalized feedback that we've shown you.
Personalization is perhaps one of the biggest opportunities here as well, because it provides us with the potential of solving a 30-year-old problem.
So facial expressions - as I mentioned before in emotional experiences - are actually designed to work out of the box with some sensitivity adjustments available for personalization.
There are a whole host of companies that are doing this kind of personalization.
That's sort of the ultimate personalization in some ways.

Alternatives:

individualization
tailoring
customization to individual needs
personalized experience

The term 'customization' is correct and commonly used in English. It refers to the act of modifying something to meet a particular set of requirements.

"customization"

Use 'customization' when referring to the act of modifying or adapting something to meet specific requirements, such as customized products or customized software.

Examples:

The company offers customization options for their products.
The software allows for extensive customization to suit different user preferences.

Show examples from the web [+]

Enter or select a customization file name.
Contains menu customization from a release prior to AutoCAD 2006.
Off-the-Shelf solutions for initialization and customization of microprocessor cards.
Birba is a symbol of the high stylistic and functional customization that HomePlaneur guarantees in all its collections.
Kevin Horton, hardware customization expert, developer of the Intellivision multicart.
Combined with shortcodes, its customization possibilities almost endless.
Complete user interface customization with docking toolbars and auto-hide side panels.
Specifies the location for custom icons used in customization files.
Specifies the location of an enterprise customization file.
Microsoft Edge lacks customization options, preferences and extensions support.
You can also transfer customization information between files.
The start menu lacks customization options apart from that.
The customization abilities go beyond the component level.
The customization screen lists other features that Fences supports.
The default customization file is acad.cuix.
The top image shows customization of chart spread lines.
Using command aliases in customization files is not recommended.
Access setup, configuration, customization and optimization services.
Maximum flexibility of applications utilization and customization.
Release your creativity, thanks to many customization possibilities.

Alternatives:

modification
adaptation
tailoring to requirements
bespoke

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personalization vs customization