Which one is correct?
"Opinion leaders" or "Opinion makers"?

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Opinion leaders

This phrase is correct and commonly used in English to refer to individuals who have the power to influence others' opinions.

Use 'opinion leaders' when referring to individuals who are influential and have the ability to shape the opinions of others in a particular field or community.

Examples:

  • She is considered an opinion leader in the fashion industry.
  • The professor is an opinion leader in the academic community.

Alternatives:

  • influential figures
  • thought leaders
  • trendsetters
  • key influencers
  • public figures

Opinion makers

This phrase is correct and commonly used in English to refer to individuals who actively shape or create opinions through media or other means.

Use 'opinion makers' when referring to individuals or entities that play a role in shaping public opinion through media, advertising, or other channels.

Examples:

  • The newspaper is known for being an opinion maker in the political landscape.
  • The marketing team acts as opinion makers in the industry.

Alternatives:

  • opinion influencers
  • opinion shapers
  • public opinion influencers
  • persuaders
  • propagandists
Both 'opinion leaders' and 'opinion makers' are correct phrases, but they are used in slightly different contexts. 'Opinion leaders' refer to individuals who have the power to influence others' opinions, while 'opinion makers' are those who actively shape or create opinions through media or other means. The choice between the two depends on whether you are referring to someone who influences opinions or someone who actively creates them.

Last Updated: March 28, 2024

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