"on the customer journey" vs "on consumer journey"

Both phrases are correct, but they are used in slightly different contexts. 'On the customer journey' is commonly used in business and marketing contexts to refer to the stages a customer goes through when interacting with a company. 'On consumer journey' is less common but can be used to refer to the experiences and behaviors of consumers in a broader sense.

Last updated: March 26, 2024 • 612 views

This phrase is correct and commonly used in business and marketing contexts to refer to the stages a customer goes through when interacting with a company.

""on the customer journey""

This phrase is typically used in the context of analyzing or mapping out the various touchpoints and interactions a customer has with a company or brand.

Examples:

We need to understand where customers are on the customer journey to improve their experience.
Mapping out the customer journey can help identify pain points and opportunities for improvement.

Show examples from the web [+]

But we have to depend on the customer's honesty.
Never mind Broadway, concentrate on the customers out there.
There is no obvious reason why improvements in this field should be limited to urban areas as rural public transport tends to cover a far greater distance per customer journey.
She'd go in, completely anonymously, check on the customer service, and report back.
And... maybe I sprayed water on the customers and made a bit of a disturbance.
Let me repeat my view: we need to be tougher on the customers.
In addition to focusing on the customer-victim relationship, it is necessary to pay attention to employers, especially in countries where visa requirements are not applied.
Been working on the customers from her food truck, but most of them paid in cash, so...
Been working on the customers from her food truck, but most of them paid in cash, so...
Sometimes I bring him to work, and I let him calculate the sales tax on the customers' bills.
limitations on the customers to whom the agent may sell these goods or services;
Nº 644/2008 by Alessandro Esposito (Italian), on the customer relations policy of European telecommunications firms
The present report is aimed at meeting the same goals as previous reports, but focuses more on the customer perspective than previous reports.
Ultimately, this is fraud perpetrated on the customer - a problem that can now be tackled evermore effectively through tools designed to protect patents and intellectual property and through trade policy.
During the implementation phase, the focus was on the customers' reactions to the announced price increases and exchanges on the positions regarding price negotiations with the customers.
This offer will be limited, depending on the customer segments in question, to the following products:
Amendments Nos 16 and 17 propose that Member States should provide additional information on the customer services facilities and about the number of crew members employed on a regular service and the number employed on a temporary basis.
At the same time, Members of Parliament, including myself, asked for clarity on who will ultimately pay this tax, because the tax burden usually falls on the customer, which, in this case, would be retail investors and individuals.
How did the Commission prove the negative effect of the alleged cartel on the customers?
The institution should also take 'reasonable measures to obtain information' on the customer of its counterpart (beneficial owner of the operation) (Art. 3(5) of the Directive).

Alternatives:

along the customer journey
during the customer journey
throughout the customer journey
at different stages of the customer journey
as customers progress on the journey

This phrase is correct but less commonly used. It can be used to refer to the experiences and behaviors of consumers in a broader sense.

""on consumer journey""

This phrase can be used to discuss consumer behavior, trends, or experiences in a more general or abstract way, rather than focusing on specific interactions with a company.

Examples:

Understanding the consumer journey is crucial for developing effective marketing strategies.
Analyzing the consumer journey can help businesses anticipate market changes.

Show examples from the web [+]

"So excited to start you on your journeys"toward joy and fulfillment.
Super interested in your "journey".
She said "journey" first.
"the true story of a mother's journey" and Regina Vasquez.
Not "helping out journeys", it's...
Richard St. John: "Success is a continuous journey"
means "long journey" in Swahili?
We have with us today Kathryn Kennish, author of the new memoir "the true story of a mother's journey" and Regina Vasquez.
"The proposals were originally intended to apply only to international journeys, but thanks to this agreement we have succeeded in extending it to include passengers on domestic journeys".
Not "helping out journeys", it's...
Leonardo Capistrano for "You'll Burn Without Me" and Sergio Armisen for "Suicide Journey".
(See also factsheet on consumer rights).
One concerns the impact on consumer prices.
Qualification dumping should be prevented on consumer protection grounds alone.
The Commission must address these attacks on consumer privacy.
This legislation includes rules on consumer protection.
Adopt new legislation on consumer protection compatible with the acquis.
The existing Community legislation on consumer financial services contains numerous rules on consumer protection.
- Oh. And now I think we have to change the band name because "Journey" could be copyrighted.
Not "helping out journeys", it's... "Helping out peaceful departure".

Alternatives:

along the consumer journey
during the consumer journey
throughout the consumer journey
at different stages of the consumer journey
as consumers progress on the journey

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"on the customer journey" vs "on consumer journey"