Objectives vs objective

Both 'objectives' and 'objective' are correct, but they are used in different contexts. 'Objective' is singular and refers to a specific goal or aim, while 'objectives' is plural and refers to multiple goals or aims.

Last updated: March 28, 2024 • 700 views

Objectives

The word 'objectives' is correct when referring to multiple goals or aims.

Use 'objectives' when you want to talk about more than one specific goal or aim.

Examples:

The company has set clear objectives for the upcoming year.
The objectives of the project are to increase sales and improve customer satisfaction.
Our team has different objectives for this quarter.

Alternatives:

goals
aims
targets
ambitions
missions

objective

The word 'objective' is correct when referring to a singular specific goal or aim.

Use 'objective' when you want to talk about a single specific goal or aim.

Examples:

The main objective of the training program is to improve communication skills.
Her objective is to finish the project before the deadline.
The team has a clear objective for this quarter.

Show examples from the web [+]

I'm sure the Secretary-General remains... objective.
The mission objective always takes priority over personal satisfaction.
Improved customer service is our ultimate objective.
Your first objective in college is education.
It should primarily serve that objective, therefore.
To provide an objective material not obscure things.
Compromising our objective because of what you feel.
Give him the message, retrieve our objective.
Possibly Poland is not their sole objective.
The objective is all that matters.
The objective was to shut Division down discreetly.
Our objective is merely to punish rebels and traitors.
This shows that his objective is not money.
Bravo team, proceed to objective offspring.
To all banking institutions, objective: bank robberies...
Its main objective was construction of transport communications independent of Austria.
He established a firm for this objective, Iceberg Transport International.
Czechoslovakia thus failed to gain her objective in Teschen.
Social change was never an objective.
These act as guides to lead players towards their objective.

Alternatives:

goal
aim
target
ambition
mission

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Objectives vs objective

Objectives

objective

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