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marketing spend vs marketing spending

Both 'marketing spend' and 'marketing spending' are correct phrases, but they are used in slightly different contexts. 'Marketing spend' is commonly used to refer to the amount of money allocated for marketing activities, while 'marketing spending' is used to describe the act of spending money on marketing. They can be used interchangeably in many cases.

Last updated: March 22, 2024 • 992 views

marketing spend

This phrase is correct and commonly used in English to refer to the amount of money allocated for marketing activities.

It is used to describe the budget or amount of money dedicated to marketing efforts.

Examples:

Our marketing spend for this quarter has increased by 20%.
We need to review our marketing spend to ensure we are getting a good return on investment.

Show examples from the web [+]

And I'm going to spend the next few minutes trying to convince you that physics can teach us something about marketing.
Big companies spend 20 billion dollars a year marketing non-nutrient foods to kids.
They spend 500 dollars for every one dollar - 500 dollars marketing foods that kids shouldn't eat for every one dollar marketing healthy, nutritious food.
They do. They spend on the marketing part.
Our emphasis is on saying that the industry should spend a little less on marketing and a lot more on developing alternative testing methods.
you're going to spend it all on sales and marketing,
You're going to open an offshore plant in China, you're going to spend it all on sales and marketing, you're going to go to Tahiti, or whatever out there.

Alternatives:

marketing budget
marketing expenses

marketing spending

This phrase is also correct and is used to describe the act of spending money on marketing activities.

It refers to the actual spending of money on marketing efforts.

Examples:

Our marketing spending has been high this year due to new product launches.
We need to track our marketing spending to ensure we stay within budget.

Show examples from the web [+]

LDCOM proposes, among other things: the prohibiting of campaigns to reconquer customers in the voice markets, the placing of a ceiling on marketing spending in the voice and high-speed Internet services markets, and a limiting of the marketing resources placed at the disposal of Wanadoo.
They're not spending a cent on marketing!
However, we have to help them take their decision based on the true facts and, in a way, counterbalance the aggressive marketing techniques of the tobacco industry, which is spending billions of euros.
But is it not time that their profits and the way they do business - for example by spending more money per annum on marketing than on research and development - were challenged more rigorously?
But is it not time that their profits and the way they do business - for example by spending more money per annum on marketing than on research and development - were challenged more rigorously?

Alternatives:

marketing expenses
marketing outlay

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