"Marketing Savvy" vs "Marketing-Savvy"

Question

"Marketing Savvy" vs "Marketing-Savvy"

Both "marketing-savvy" and "marketing savvy" are correct, but they are used in different contexts. "Marketing-savvy" is used when the term is acting as a compound adjective before a noun, while "marketing savvy" is used when the term is not directly modifying a noun.

Last Updated: March 24, 2024

Use "marketing savvy" when you want to describe someone or something as having knowledge or expertise in marketing, and it is not placed before a noun.

Examples:

She demonstrated her marketing savvy during the presentation.
The team's marketing savvy helped them secure the deal.
His success in the industry is due to his marketing savvy.

Alternatives:

knowledge of marketing
expertise in marketing
marketing knowledge

Use "marketing-savvy" when you want to describe someone or something as having knowledge or expertise in marketing, and it is placed before a noun.

Examples:

She is a marketing-savvy entrepreneur.
The company hired a marketing-savvy consultant.
He demonstrated his marketing-savvy skills during the campaign.

Alternatives:

knowledgeable in marketing
expert in marketing
well-versed in marketing

Answer 1

Marketing Savvy

This is a correct construction commonly used in English when the term is not directly modifying a noun.

Answer 2

Marketing-Savvy

This is a correct construction commonly used in English when the term is acting as a compound adjective before a noun.

"Marketing Savvy" vs "Marketing-Savvy"

Marketing Savvy

Marketing-Savvy

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