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Marketing-Savvy vs Marketing Savvy

Both "marketing-savvy" and "marketing savvy" are correct, but they are used in different contexts. "Marketing-savvy" is used when the term is acting as a compound adjective before a noun, while "marketing savvy" is used when the term is not directly modifying a noun.

Last updated: March 24, 2024 • 651 views

Marketing-Savvy

This is a correct construction commonly used in English when the term is acting as a compound adjective before a noun.

Use "marketing-savvy" when you want to describe someone or something as having knowledge or expertise in marketing, and it is placed before a noun.

Examples:

  • She is a marketing-savvy entrepreneur.
  • The company hired a marketing-savvy consultant.
  • He demonstrated his marketing-savvy skills during the campaign.
  • No, it's Melissa sending me more stuff on that new author, Cleo Stevens, 'cause she wants me to study up on her marketing savvy.

Alternatives:

  • knowledgeable in marketing
  • expert in marketing
  • well-versed in marketing

Marketing Savvy

This is a correct construction commonly used in English when the term is not directly modifying a noun.

Use "marketing savvy" when you want to describe someone or something as having knowledge or expertise in marketing, and it is not placed before a noun.

Examples:

  • She demonstrated her marketing savvy during the presentation.
  • The team's marketing savvy helped them secure the deal.
  • His success in the industry is due to his marketing savvy.
  • No, it's Melissa sending me more stuff on that new author, Cleo Stevens, 'cause she wants me to study up on her marketing savvy.

Alternatives:

  • knowledge of marketing
  • expertise in marketing
  • marketing knowledge

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