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Marketing-Savvy vs Marketing Savvy

Both "marketing-savvy" and "marketing savvy" are correct, but they are used in different contexts. "Marketing-savvy" is used when the term is acting as a compound adjective before a noun, while "marketing savvy" is used when the term is not directly modifying a noun.

Last updated: March 24, 2024 • 665 views

Marketing-Savvy

This is a correct construction commonly used in English when the term is acting as a compound adjective before a noun.

Use "marketing-savvy" when you want to describe someone or something as having knowledge or expertise in marketing, and it is placed before a noun.

Examples:

She is a marketing-savvy entrepreneur.
The company hired a marketing-savvy consultant.
He demonstrated his marketing-savvy skills during the campaign.

Show examples from the web [+]

No, it's Melissa sending me more stuff on that new author, Cleo Stevens, 'cause she wants me to study up on her marketing savvy.

Alternatives:

knowledgeable in marketing
expert in marketing
well-versed in marketing

Marketing Savvy

This is a correct construction commonly used in English when the term is not directly modifying a noun.

Use "marketing savvy" when you want to describe someone or something as having knowledge or expertise in marketing, and it is not placed before a noun.

Examples:

She demonstrated her marketing savvy during the presentation.
The team's marketing savvy helped them secure the deal.
His success in the industry is due to his marketing savvy.

Show examples from the web [+]

No, it's Melissa sending me more stuff on that new author, Cleo Stevens, 'cause she wants me to study up on her marketing savvy.

Alternatives:

knowledge of marketing
expertise in marketing
marketing knowledge

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