market appeal vs market share

The phrases 'market appeal' and 'market share' are not directly comparable as they refer to different concepts. 'Market appeal' relates to how attractive a product or service is to consumers, while 'market share' refers to the portion of the total sales in a market that a company holds. They serve different purposes in analyzing a business's performance.

Last updated: March 23, 2024 • 919 views

The phrase 'market appeal' is correct and commonly used in business contexts. It refers to the level of attractiveness of a product or service to consumers.

"market appeal"

Use 'market appeal' when discussing how appealing a product or service is to consumers, and how likely it is to generate interest and sales.

Examples:

The new smartphone has a high market appeal due to its innovative features.
The company's marketing strategy focuses on increasing the market appeal of their products.
Understanding market appeal is crucial for launching successful products.
The market appeal of the new restaurant is evident from the long lines of customers waiting to get in.
Improving market appeal can lead to increased sales and customer loyalty.

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As commercial competition intensifies and mainstream commercial channels become more similar in their mass market appeal, public service television will provide the best method of maintaining the widest range of accessible choice for the public.
In order to ensure legal certainty for market players, appeal bodies should carry out their functions effectively; in particular, appeals proceedings should not be unduly lengthy.
I would reiterate what I said earlier, with Doha being the only candidate city, competition and the law of the market concerning the appeal of the conference location did not really play a part.
The idea of using subsidized exports as a weapon to battle against our trading partners for shares of the world market makes no appeal at all to me - nor must it make any to agricultural policy makers.
The Bureau has also decided to ask the Committee on Legal Affairs and the Internal Market whether an appeal should be lodged with the Court of Justice against the order.
annul the decision of 26 October 2006 of the Fourth Board of Appeal of the Office for Harmonisation in the Internal Market in appeal case R 308/2005-4 in relation to Community trade mark application No 2843514 GIROPAY;
In an increasingly global labour market, the EU should enhance its appeal to attract third-country workers.
Such culturally diverse offerings can appeal to a wide variety of audiences and markets in Europe.
Consequently, this updated version should further strengthen the appeal of the single European market in many third countries.
It is unnecessary to give judgment on the appeal brought by the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM).
- order the Office of Harmonisation in the Internal Market (Trade Marks and Designs) to bear the costs both at first instance and on appeal.
Fitch threatened to review its assumptions on the Spanish market on 28 January 2011, after a judgment in Navarra's Court of Appeal upheld a ruling allowing dation in payment.
It is inherent in the very concept of the internal market that freight and passenger transport should have an appeal that gains them acceptance.
In Sweden, successful appeals are made to the Labour Market Court in cases involving considerably less flagrant discrimination than this one.
I therefore take this opportunity to appeal for restrictions on access to labour markets to be lifted as quickly as possible.
Appeals are of no use whatsoever in the face of the profit-driven mentality; only clear free-market incentives.
It is unfortunate that Germany, Austria and certain other Member States failed to heed that appeal and still retain barriers preventing access to the labour market.
I would appeal to the Commission to comply with European law and stop interfering in labour market issues in Ireland.
- The decision of the First Board of Appeal of the Office for Harmonization in the Internal Market (Trade Marks and Designs) of January 17, 2006 in appeal R 682/2004-1 to be annulled.
The Office for Harmonisation in the Internal Market (Trade Marks and Designs) is ordered to pay the costs of the cross-appeal.

Alternatives:

consumer appeal
customer appeal
product attractiveness
appeal to the market
consumer interest

The phrase 'market share' is correct and commonly used in business contexts. It refers to the percentage of total sales in a market that a company or product holds.

"market share"

Use 'market share' when discussing a company's position in the market relative to its competitors, based on the percentage of sales it captures.

Examples:

The company aims to increase its market share by launching new products.
Their market share has been declining due to increased competition.
Understanding market share helps companies strategize for growth and expansion.
The company dominates the market with a significant market share.
Improving product quality can lead to a higher market share.

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Double-digit market share growth within the month.
The company's market share went from 35 to eight.
The Community industry's sales volumes and market share were stable during the period considered.
Continued application of retaliatory duties on certain European products hampered exports and EU producers subsequently suffered a loss of market share.
The market share thresholds of paragraph 1 and 2 shall not apply to agreements establishing qualitative selective distribution systems.
(650) Furthermore, an increase in stocks, negative developments for sales, market share and profitability occurred.
- The Community producers' market share declined from 91 % to 86,8 %.
Even with decreasing consumption from 2001 to the IP, they saw an increase of their market share.
Their market share altogether in the IP was 14,2 %.
Imports from several other third countries altogether accounted for 8,9 % market share in the IP.
Imports from Japan continuously decreased between 2000 and the IPs to reach a 5 % market share in the IPs.
In the high-end segment, the market share will be higher.
The market share of non-Chinese imports in the IP was only at around 3 %.
Furthermore, the market share of Malaysian imports decreased by 6 % over the period considered.
Alstom has approximately [...] % market share overall in France.
The Community industry held a market share between 20 % and 30 % throughout the period considered.
In addition, the market share has remained virtually unchanged since the agreement entered into force.
Its market share was taken over by TI.
Volume, price and market share of imports from India
TomTom's market share is estimated to 6 %.

Alternatives:

sales percentage
market dominance
share of the market
market position
sales market percentage

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market appeal vs market share

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