Which one is correct?
"loses its impact" or "loses its aptitude"?

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loses its impact

This phrase is correct and is commonly used to indicate a decrease in influence or effect.

This phrase is used when something no longer has the same powerful effect or influence as before.

Examples:

  • The campaign loses its impact when the message is not clear.
  • Over time, the repeated warnings may lose their impact on the audience.

Alternatives:

  • loses its influence
  • loses its effect
  • loses its power
  • loses its significance
  • loses its importance

loses its aptitude

This phrase is correct and can be used to indicate a decrease in suitability or ability.

This phrase is used when something is no longer suitable or capable of performing as effectively as before.

Examples:

  • The old software loses its aptitude to handle the new operating system.
  • As people age, their bodies may lose their aptitude for certain physical activities.

Alternatives:

  • loses its suitability
  • loses its ability
  • loses its proficiency
  • loses its capability
  • loses its skill
Both phrases are correct, but they convey different meanings. 'Loses its aptitude' implies a decrease in suitability or ability, while 'loses its impact' suggests a reduction in influence or effect. The choice between the two depends on the context and the specific aspect you want to emphasize.

Last Updated: March 15, 2024

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