lose market share vs lose a market share

Both "lose market share" and "lose a market share" are commonly used phrases, but "lose market share" is more widely accepted and frequently used in business contexts. The addition of the article 'a' in "lose a market share" can sound awkward and less natural. Therefore, "lose market share" is the preferred and more common phrase.

Last updated: March 23, 2024

lose market share

This phrase is correct and commonly used in business contexts.

This phrase is used to describe a situation where a company's portion of the market decreases.

Examples:

The company is starting to lose market share to its competitors.
If we don't innovate, we will continue to lose market share.
The new product launch helped us regain lost market share.
The company's decision led to a significant loss of market share.
They are struggling not to lose market share in the current market conditions.

Alternatives:

suffer a decline in market share
experience a decrease in market share
see a drop in market share
shed market share
cede market share

lose a market share

This phrase is correct but less common and can sound awkward.

This phrase can be used, but it is less common and may not sound as natural as 'lose market share.'

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lose market share vs lose a market share