lose market share vs lose a market share

Both "lose market share" and "lose a market share" are commonly used phrases, but "lose market share" is more widely accepted and frequently used in business contexts. The addition of the article 'a' in "lose a market share" can sound awkward and less natural. Therefore, "lose market share" is the preferred and more common phrase.

Last updated: March 23, 2024 • 765 views

This phrase is correct and commonly used in business contexts.

"lose market share"

This phrase is used to describe a situation where a company's portion of the market decreases.

Examples:

The company is starting to lose market share to its competitors.
If we don't innovate, we will continue to lose market share.
The new product launch helped us regain lost market share.
The company's decision led to a significant loss of market share.
They are struggling not to lose market share in the current market conditions.

Show examples from the web [+]

This situation worsened in the IP, when the Union industry continued to lose market share and profitability and other financial indicators such as cash flow and return on investments reached their lowest levels.
Based on the findings of the investigation the Union industry continued to lose market share to the benefit of imports during the period considered.
The Community industry will likely continue to lose market share and losses will continue to rise in the short term.
The attractiveness of the Union market for exporters is also confirmed by the fact that the Union industry continued to lose market share to the rising imports from the countries without measures.
We will have to be careful about this because if we establish excessive tariff reductions and do not ensure that our market preferences in favour of these countries are consolidated, these same poor countries could lose market share to other, richer and more competitive countries.
The Community industry will then continue to lose market share as it is not able to follow the artificially low market prices set by imports from the PRC.
The graduation mechanism does not take account of the fact that an industrial sector in a country can lose market share, without a decline in its exports to the EU, because other competitors have become even stronger.
In such a scenario, the Union industry would possibly lose market share, as it is not able to follow the market prices set by dumped imports from the countries concerned.
Since the Community industry is forecasted to further lose market share on the EC market to dumped Chinese imports, it will be forced to rely more heavily on export markets.
The likely Chinese dumped imports would be able to exercise pressure on the Union industry's sales prices and make it lose market share and as a consequence would negatively impact the Union industry's financial performance which is still vulnerable as explained in recital 66 above.
The difficulty of developing a consistent cross-policy approach to tourism at EU level has resulted in various drawbacks that have hampered growth in tourism and increase the risk that Europe could lose market share.
The difficulty of developing a consistent cross-policy approach to tourism at EU level has resulted in various drawbacks that have hampered growth in tourism and increase the risk that Europe could lose market share.

Alternatives:

suffer a decline in market share
experience a decrease in market share
see a drop in market share
shed market share
cede market share

This phrase is correct but less common and can sound awkward.

"lose a market share"

This phrase can be used, but it is less common and may not sound as natural as 'lose market share.'

Show examples from the web [+]

The Community industry will likely continue to lose market shares and to experience a deterioration of its profitability.
This situation worsened in the IP, when the Union industry continued to lose market share and profitability and other financial indicators such as cash flow and return on investments reached their lowest levels.
True, MobilCom did lose market shares during the restructuring, but its market presence was still appreciable for competitors.
The Community industry will then continue to lose market share as it is not able to follow the artificially low market prices set by imports from the PRC.
Based on the findings of the investigation the Union industry continued to lose market share to the benefit of imports during the period considered.
The Community industry will likely continue to lose market share and losses will continue to rise in the short term.
Considering the predicted global supply/demand balance, the argument that Russian exporting producers may lose additional market shares everywhere but Europe seems unlikely.
Since the Community industry is forecasted to further lose market share on the EC market to dumped Chinese imports, it will be forced to rely more heavily on export markets.
In such a scenario, the Union industry would possibly lose market share, as it is not able to follow the market prices set by dumped imports from the countries concerned.
The attractiveness of the Union market for exporters is also confirmed by the fact that the Union industry continued to lose market share to the rising imports from the countries without measures.
Since then, the market has fallen and the European Union is going to lose market shares because of the limitation of the volume of refunds.
The graduation mechanism does not take account of the fact that an industrial sector in a country can lose market share, without a decline in its exports to the EU, because other competitors have become even stronger.
The difficulty of developing a consistent cross-policy approach to tourism at EU level has resulted in various drawbacks that have hampered growth in tourism and increase the risk that Europe could lose market share.
The difficulty of developing a consistent cross-policy approach to tourism at EU level has resulted in various drawbacks that have hampered growth in tourism and increase the risk that Europe could lose market share.
In such a scenario, the Union industry would lose further market share, as it is not able to follow the market prices set by dumped imports from the PRC.
However, it is unlikely the smaller carriers would lose significant market share, for the reasons stated previously: the consumer will choose based on their travel needs, not display ranking.
There has been no new entry in recent years and the parties to the agreement did not lose significant market share following the price increases.
Also, even though it has not yet been possible to develop a consistent cross-policy approach to tourism at EU level, we cannot allow Europe to lose its market share in this sector.
Despite these efforts, the Community footwear industry continues to lose production and market share owing to cheap foreign imports.
RMG expects to lose even more market shares to its competitors in the coming years.

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lose market share vs lose a market share