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key message vs key messages

Both 'key message' and 'key messages' are correct, but they are used in different contexts. 'Key message' is singular and refers to the main point or idea, while 'key messages' is plural and refers to multiple main points or ideas.

Last updated: March 22, 2024

key message

This is correct. 'Key message' is singular and refers to the main point or idea.

Use 'key message' when referring to the main point or idea that needs to be conveyed.

Examples:

  • The key message of the campaign is to promote sustainability.

Alternatives:

  • main message
  • core message
  • central message
  • primary message
  • fundamental message

key messages

This is correct. 'Key messages' is plural and refers to multiple main points or ideas.

Use 'key messages' when referring to multiple main points or ideas that need to be conveyed.

Examples:

  • The key messages of the presentation are clarity, simplicity, and impact.

Alternatives:

  • main messages
  • core messages
  • central messages
  • primary messages
  • fundamental messages

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