key message vs key messages

Both 'key message' and 'key messages' are correct, but they are used in different contexts. 'Key message' is singular and refers to the main point or idea, while 'key messages' is plural and refers to multiple main points or ideas.

Last updated: March 22, 2024 • 582 views

key message

This is correct. 'Key message' is singular and refers to the main point or idea.

Use 'key message' when referring to the main point or idea that needs to be conveyed.

Examples:

The key message of the campaign is to promote sustainability.

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This was a key message going out from our committee.
This is the key message of the White Paper.
We approve its key message: there will be no military solution.
That brings me to the last key message.
One key message in all this is the need for consistency.
This is the key message expressed in the updated strategic framework for European cooperation in education and training of December 2008.
The key message I take from this debate is that we should maintain our level of ambition for the round as a whole.
Therefore, the EU keeps repeating our key message that the parties to the conflict make substantial efforts in conducting independent and credible investigations into the alleged violations.
The second key message from the Annual Growth Survey is to push forward with structural reforms so that we can create new job opportunities.
At the International Transport Forum on Climate Change in Leipzig in May this year, the key message for ministers stated that transport policies and measures are indispensable.
The key message of this mandate is that the European Parliament has shown itself to be a mature and reliable legislative partner for the Council and the Commission.
I think that that should be the key message coming out of this discussion.
The key message of the Council of the European Union is that to conduct free and honest elections open to all in Pakistan next month is of crucial importance.
This is the scientific basis on which all our actions are founded, and the key message is that safe procedures must be our foremost priority.
A key message by stakeholders was that they want to have harmonised rules regarding transmission tariff structures but would prefer to develop the rules through the network code process instead of using direct comitology guidelines.
The key message of Mrs Járóka's report is that the prohibition and complete elimination of discrimination is far from being enough to solve this, I repeat, European problem.
What do I think the key message for enlargement should be?
We would like to reiterate the key message of Parliament's Resolution, which is that current levels of consumer protection in the event of airline failure are inadequate, and to add that voluntary proposals are no substitute for enforceable legal rights.
The third key message in the Annual Growth Survey is to frontload and speed up measures that are growth enhancing.
That brings me in a sense to the key message I want to give today, namely that the implementation of our existing strategies needs to be the priority.

Alternatives:

main message
core message
central message
primary message
fundamental message

key messages

This is correct. 'Key messages' is plural and refers to multiple main points or ideas.

Use 'key messages' when referring to multiple main points or ideas that need to be conveyed.