Which one is correct?
"Its impact" or "It's impact"?

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Its impact

This phrase is correct. 'Its' is the possessive form of 'it' and does not require an apostrophe.

Use 'its impact' when referring to the impact belonging to 'it'.

It's impact

This phrase is incorrect. 'It's' is a contraction of 'it is' or 'it has', not the possessive form of 'it'.

Avoid using 'it's impact' as it is grammatically incorrect. Use 'its impact' instead.
Both phrases are not correct. The correct form is "its impact" without an apostrophe. The possessive form of 'it' does not use an apostrophe.

Last Updated: March 17, 2024

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