increase brand awareness vs improve brand awareness

Both phrases, 'increase brand awareness' and 'improve brand awareness,' are correct and commonly used in English. They convey a similar meaning of enhancing the recognition and visibility of a brand. The choice between the two may depend on the specific context or the desired nuance.

Last updated: March 26, 2024 • 770 views

increase brand awareness

This phrase is correct and commonly used in English to refer to the action of raising the level of recognition and familiarity with a brand.

This phrase is used when discussing strategies to make a brand more widely known and recognized by the target audience.

Examples:

Our marketing campaign aims to increase brand awareness among young adults.
Using social media can help increase brand awareness significantly.
One of the key objectives this year is to increase brand awareness in new markets.

Show examples from the web [+]

Well, then I don't need to tell you that we have to increase our - our brand awareness among young males and reach the outdoor men of tomorrow, right?
She expanded her "brand awareness"
I mean, we already got the local brand awareness.
You have almost Universal Brand Awareness, and your likability is through the roof.
It's all about distinguishing your product, maximizing your brand awareness.
Companies were ranked according to earnings, assets under management or premiums written, whichever applied, as well as brand awareness.
In particular, according to the report, advertising on increases brand visibility in the case of an airport.
The findings of the General Court on the degree of attention of the relevant public are not comprehensible: in the case of items which cannot be tried on before purchase, the consumer is particularly attentive and possesses particular brand awareness.

Alternatives:

boost brand awareness
enhance brand awareness
build brand awareness
raise brand awareness
grow brand awareness

improve brand awareness

This phrase is also correct and commonly used in English to convey the idea of enhancing the recognition and visibility of a brand.

This phrase is suitable for situations where the focus is on enhancing the existing level of brand awareness rather than just increasing it.

Examples:

We need to implement strategies to improve brand awareness in the local market.
The new advertising campaign is expected to improve brand awareness among our target audience.
Regular customer engagement can help improve brand awareness over time.

Show examples from the web [+]

She expanded her "brand awareness"
I mean, we already got the local brand awareness.
You have almost Universal Brand Awareness, and your likability is through the roof.
It's all about distinguishing your product, maximizing your brand awareness.
Companies were ranked according to earnings, assets under management or premiums written, whichever applied, as well as brand awareness.
Well, then I don't need to tell you that we have to increase our - our brand awareness among young males and reach the outdoor men of tomorrow, right?
The findings of the General Court on the degree of attention of the relevant public are not comprehensible: in the case of items which cannot be tried on before purchase, the consumer is particularly attentive and possesses particular brand awareness.
Its aims are to support the EU's "Northern Dimension" policy, raise awareness of the Baltic Sea as a brand and a concept and help to improve the ecological status of the Baltic Sea.

Alternatives:

enhance brand awareness
boost brand awareness
strengthen brand awareness
heighten brand awareness
build brand awareness

What Our Customers Are Saying

Our customers love us! We have an average rating of 4.79 stars based on 283,125 votes.
Also check out our 2,100+ reviews on TrustPilot (4.9).

"Thank you!"
Sachi Nakama July 2024
"I have literally been through chat, PI, claude, bard and bing and I got conflicting answers! Thank you! Human intelligence reigns!"
Retha July 2024
"Faster than AI"
CYNTHIA December 2023
"This was very helpful and I personally think this site is the best."
Kaden October 2023
"It was extremely thorough and very helpful!"
imperialelisa October 2023
"7 years without any disappointment. Always 100% satisfied. You guys are the best in the world at what you do. Thank you so much :)"
Zubair Alam October 2023
"In a world of text messages and online communication, this is great to have as a live tool. Thank you."
Selena October 2023
"Without textranch I would be stuck!"
宏祐 October 2023
"Accuracy and fast response. Personal comments from editor. Thank you."
Clh September 2023
"I wasn't aware of this service, it's fascinating and more reliable than standard IA tools available on the internet"
Arturo September 2023
"The fact that you can get reliable fast feedback on your texts."
Vinicius Antonio August 2023
"you guys are better than grammarly i'm being honest here"
ordinary July 2023
"OMG! This is really good than any other text correction tools I've used so far. Highly recommend this."
Vehan July 2023
"Very fast and accurate. thank you."
mojtaba July 2023
"I love this app because it's help to writing skills all of students ♥️"
Tarisini July 2023
"This was exactly the mistake I was looking for, the wording dind´t sound right at first. Better than grammarly!"
Ente July 2023
"The immediate help that I received was reassuring and very satisfactory. Thanks."
priiiyanshuu July 2023
"this helps A LOT for my studies."
kathnunez02 June 2023
"Woow!! I would never have expected such precision! Thank you soooo much!!"
Berta June 2023
"Real Time Editor and not AI. Many Thanks."
Priya June 2023
"The very first thing excites me about Textranch is how much your editors care."
sepideh June 2023
"The fact that texts are checked by human editors rather than by AI, etc. I appreciate this!"
Анна June 2023
"Feel welcome, immediate response, high quality feedback"
martin.roy June 2023
"This is the best app that I have ever seen"
Burulai May 2023

increase brand awareness vs improve brand awareness