increase brand awareness vs improve brand awareness

Both phrases, 'increase brand awareness' and 'improve brand awareness,' are correct and commonly used in English. They convey a similar meaning of enhancing the recognition and visibility of a brand. The choice between the two may depend on the specific context or the desired nuance.

Last updated: March 26, 2024 • 873 views

This phrase is correct and commonly used in English to refer to the action of raising the level of recognition and familiarity with a brand.

"increase brand awareness"

This phrase is used when discussing strategies to make a brand more widely known and recognized by the target audience.

Examples:

Our marketing campaign aims to increase brand awareness among young adults.
Using social media can help increase brand awareness significantly.
One of the key objectives this year is to increase brand awareness in new markets.

Show examples from the web [+]

Well, then I don't need to tell you that we have to increase our - our brand awareness among young males and reach the outdoor men of tomorrow, right?
She expanded her "brand awareness"
I mean, we already got the local brand awareness.
You have almost Universal Brand Awareness, and your likability is through the roof.
It's all about distinguishing your product, maximizing your brand awareness.
Companies were ranked according to earnings, assets under management or premiums written, whichever applied, as well as brand awareness.
In particular, according to the report, advertising on increases brand visibility in the case of an airport.
The findings of the General Court on the degree of attention of the relevant public are not comprehensible: in the case of items which cannot be tried on before purchase, the consumer is particularly attentive and possesses particular brand awareness.

Alternatives:

boost brand awareness
enhance brand awareness
build brand awareness
raise brand awareness
grow brand awareness

This phrase is also correct and commonly used in English to convey the idea of enhancing the recognition and visibility of a brand.

"improve brand awareness"

This phrase is suitable for situations where the focus is on enhancing the existing level of brand awareness rather than just increasing it.

Examples:

We need to implement strategies to improve brand awareness in the local market.
The new advertising campaign is expected to improve brand awareness among our target audience.
Regular customer engagement can help improve brand awareness over time.

Show examples from the web [+]

She expanded her "brand awareness"
I mean, we already got the local brand awareness.
You have almost Universal Brand Awareness, and your likability is through the roof.
It's all about distinguishing your product, maximizing your brand awareness.
Companies were ranked according to earnings, assets under management or premiums written, whichever applied, as well as brand awareness.
Well, then I don't need to tell you that we have to increase our - our brand awareness among young males and reach the outdoor men of tomorrow, right?
The findings of the General Court on the degree of attention of the relevant public are not comprehensible: in the case of items which cannot be tried on before purchase, the consumer is particularly attentive and possesses particular brand awareness.
Its aims are to support the EU's "Northern Dimension" policy, raise awareness of the Baltic Sea as a brand and a concept and help to improve the ecological status of the Baltic Sea.

Alternatives:

enhance brand awareness
boost brand awareness
strengthen brand awareness
heighten brand awareness
build brand awareness

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increase brand awareness vs improve brand awareness