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increase brand awareness vs improve brand awareness

Both phrases, 'increase brand awareness' and 'improve brand awareness,' are correct and commonly used in English. They convey a similar meaning of enhancing the recognition and visibility of a brand. The choice between the two may depend on the specific context or the desired nuance.

Last updated: March 26, 2024 • 862 views

This phrase is correct and commonly used in English to refer to the action of raising the level of recognition and familiarity with a brand.

"increase brand awareness"

This phrase is used when discussing strategies to make a brand more widely known and recognized by the target audience.

Examples:

  • Our marketing campaign aims to increase brand awareness among young adults.
  • Using social media can help increase brand awareness significantly.
  • One of the key objectives this year is to increase brand awareness in new markets.
  • Well, then I don't need to tell you that we have to increase our - our brand awareness among young males and reach the outdoor men of tomorrow, right?
  • She expanded her "brand awareness"
  • I mean, we already got the local brand awareness.
  • You have almost Universal Brand Awareness, and your likability is through the roof.
  • It's all about distinguishing your product, maximizing your brand awareness.
  • Companies were ranked according to earnings, assets under management or premiums written, whichever applied, as well as brand awareness.
  • In particular, according to the report, advertising on increases brand visibility in the case of an airport.
  • The findings of the General Court on the degree of attention of the relevant public are not comprehensible: in the case of items which cannot be tried on before purchase, the consumer is particularly attentive and possesses particular brand awareness.

Alternatives:

  • boost brand awareness
  • enhance brand awareness
  • build brand awareness
  • raise brand awareness
  • grow brand awareness

This phrase is also correct and commonly used in English to convey the idea of enhancing the recognition and visibility of a brand.

"improve brand awareness"

This phrase is suitable for situations where the focus is on enhancing the existing level of brand awareness rather than just increasing it.

Examples:

  • We need to implement strategies to improve brand awareness in the local market.
  • The new advertising campaign is expected to improve brand awareness among our target audience.
  • Regular customer engagement can help improve brand awareness over time.
  • She expanded her "brand awareness"
  • I mean, we already got the local brand awareness.
  • You have almost Universal Brand Awareness, and your likability is through the roof.
  • It's all about distinguishing your product, maximizing your brand awareness.
  • Companies were ranked according to earnings, assets under management or premiums written, whichever applied, as well as brand awareness.
  • Well, then I don't need to tell you that we have to increase our - our brand awareness among young males and reach the outdoor men of tomorrow, right?
  • The findings of the General Court on the degree of attention of the relevant public are not comprehensible: in the case of items which cannot be tried on before purchase, the consumer is particularly attentive and possesses particular brand awareness.
  • Its aims are to support the EU's "Northern Dimension" policy, raise awareness of the Baltic Sea as a brand and a concept and help to improve the ecological status of the Baltic Sea.

Alternatives:

  • enhance brand awareness
  • boost brand awareness
  • strengthen brand awareness
  • heighten brand awareness
  • build brand awareness

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