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gain popularity vs gain in popularity

Both are correct phrases, but they're used in slightly different contexts. "Gain popularity" is more commonly used and straightforward, indicating the action of becoming popular. On the other hand, "gain in popularity" emphasizes the increase or growth in popularity over time.
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Explained by Miss E.
Editor at TextRanch

Last updated: March 21, 2025 • 5181 views

This phrase is correct and commonly used in English.

"gain popularity"

This phrase is used to describe the action of becoming popular or well-known.

Examples:

  • The new movie is starting to gain popularity among young audiences.
  • The band hopes to gain popularity with their latest album.
  • The social media platform continues to gain popularity worldwide.
  • May 11, 2014 ... To my ear, "gain in popularity" means "become more popular," whereas "gain popularity" equals to saying "become popular.".
  • Jul 1, 2023 ... Free textbooks and other open educational resources gain popularity. Affordable and customizable, they contribute to making higher education ...
  • JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low · Press Contact · ​The latest news from Truth Initiative · Sign up ...
  • May 9, 2023 ... After School Satan Clubs gain popularity amid legal victories ... After School Satan Clubs have been steadily increasing in popularity and are not ...
  • Jun 30, 2023 ... Morning-after pill vending machines gain popularity on college campuses post-Roe · FILE - A sample of condoms distributed freely by the AIDS ...

Alternatives:

  • become popular
  • increase in popularity
  • grow in popularity
  • rise in popularity
  • attain popularity

This phrase is correct but less commonly used in English.

"gain in popularity"

This phrase is used to emphasize the growth or increase in popularity over time.

Examples:

  • The product has gained in popularity since the marketing campaign started.
  • The TV show has gained in popularity over the past few seasons.
  • The artist's work is gaining in popularity in the art community.
  • The Android Mini Pcs also continue to gain in popularity in the island due to its low cost, functionality and ease of use.
  • Since its beginning, the ECOOP has continued to gain in popularity, and is now known as the biggest poker tournament series to be offered online.
  • CEO Rainer Binder is pleased with the course of business: In the third quarter, Delticom has once again enjoyed substantial growth. E-Commerce continues to gain in popularity.
  • Dart history was also during this time that the game really started to gain in popularity, especially in pubs. There is a fun story that happened in 1908.
  • As the dart history grew more popular, more pub owners put up dartboards and the game continued to spread and gain in popularity.

Alternatives:

  • increase in popularity
  • grow in popularity
  • rise in popularity
  • attain popularity
  • become more popular

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