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expand to vs expand in

Both 'expand to' and 'expand in' are correct phrases, but they are used in different contexts. 'Expand to' is used when referring to reaching a new location or market, while 'expand in' is used when talking about growth or development within a current location or market.

Last updated: March 23, 2024

expand to

This phrase is correct and commonly used when referring to reaching a new location or market.

Use 'expand to' when describing the action of reaching or extending to a new location, market, or audience.

Examples:

  • The company plans to expand to new markets in Asia.
  • The restaurant chain is looking to expand to Europe next year.

Alternatives:

  • extend to
  • reach out to
  • grow into

expand in

This phrase is correct and commonly used when talking about growth or development within a current location or market.

Use 'expand in' when describing growth, development, or progress within a current location, market, or audience.

Examples:

  • The company is planning to expand in the European market.
  • They want to expand in the field of technology.

Alternatives:

  • grow in
  • develop within
  • progress in

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