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ensure quality vs ensure good quality

Both phrases are correct, but "ensure good quality" provides more clarity and emphasis on the quality being good. Adding the word "good" helps to specify the type of quality being ensured.

Last updated: March 31, 2024

ensure quality

This phrase is correct and commonly used in English.

This phrase is used to convey the action of guaranteeing or making certain that a certain standard of quality is met.

Examples:

  • We must ensure quality in all our products.
  • The team's main goal is to ensure quality throughout the project.

Alternatives:

  • guarantee quality
  • maintain quality
  • assure quality
  • uphold quality
  • safeguard quality

ensure good quality

This phrase is correct and provides more specificity by emphasizing the quality being good.

This phrase is used to emphasize the action of guaranteeing or making certain that a high standard of quality is met.

Examples:

  • We need to ensure good quality in our services.
  • The company strives to ensure good quality in all its products.

Alternatives:

  • guarantee good quality
  • maintain good quality
  • assure good quality
  • uphold good quality
  • safeguard good quality

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