ensure profit vs secure profit

Both 'ensure profit' and 'secure profit' are correct phrases, but they are used in slightly different contexts. 'Ensure profit' is commonly used to convey the idea of guaranteeing or making certain that profit will be achieved, while 'secure profit' is often used to indicate the action of obtaining or protecting profit.

Last updated: March 31, 2024 • 3794 views

This phrase is correct and commonly used in English.

"ensure profit"

This phrase is used to convey the idea of guaranteeing or making certain that profit will be achieved.

Examples:

Our new marketing strategy will ensure profit for the company.
Implementing cost-cutting measures will help ensure profit margins.
The company must take steps to ensure profit growth in the next quarter.

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Risk finance measures shall ensure profit-driven financing decisions.
Financial intermediaries, including energy efficiency funds shall be managed on a commercial basis and shall ensure profit-driven financing decisions.
The institutions of the European Union however prefer to subsidise their capitalist agricultural systems to ensure profits, rather than helping the poor people of Eastern Europe who work the land to make a living from their work.
Most importantly, they have maintained competitive currencies, which is the best way to ensure high profits for manufacturers.
In particular, the guidelines contain elements to ensure that profit-driven and professional investment decisions are strengthened in order to further encourage private investors to co-invest with the State.
The measure should have built-in mechanisms to ensure that windfall profits cannot arise.
BSCA points out that the charges applied for ground handling services 'must cover the costs and ensure a reasonable profit margin'.
This should allow the Community industry to increase its selling prices to a level that would ensure a reasonable profit margin.
The state, by which I mean legislatures and governments, must ensure that purely profit-driven business operators bear the social cost of exploitation.
The Member States shall ensure that the profits of organised crime may be confiscated or destroyed.
Apart from observing rules on competition, it is necessary to ensure that profits actually go to producers in the FOD and cannot be diverted by distribution chains with no benefit being achieved in terms of the restructuring of the sector.
The core principle underpinning the prices provided for in the PPAs was that they should cover investment and operating costs and ensure a certain profit margin.
How do we ensure the highest profit at the lowest risk?
Should anti-dumping measures be imposed, the Community industry would in all likelihood be able to increase its selling prices to a level that ensures a reasonable profit margin.
I particularly appreciated the efforts to put the new technologies in the context of poverty alleviation and the need to ensure that poor people profit from it.
Of course, we acknowledge the principle of competition, and we want European companies to make profits and ensure a decent wage for their workers.
Member states, regions, local authorities and the industry at all levels should collaborate in order to ensure that tourism profits fully from the European financial instruments and it is taken into account in the planning of all related projects.
There is also considered to be a risk that, by allowing cross-border losses to be offset, companies tend to ensure that their profits are taxed in low-tax rather than high-tax countries.
It would have simply proposed the lowest possible amount of the flat-rate contribution, within the bounds necessary to ensure a reasonable profit, in order to gain the concession.
In order to ensure that no advantage remains at the level of the providers after 15 years, the German authorities undertook, in the course of the Commission's investigation, to ensure that profits will be absorbed after that period.

Alternatives:

guarantee profit
secure profit
maintain profit
achieve profit
safeguard profit

This phrase is correct and commonly used in English.

"secure profit"

This phrase is often used to indicate the action of obtaining or protecting profit.

Examples:

The company needs to secure profit margins in order to stay competitive.
Investing in new technology can help secure profit for the future.
The goal is to secure profit for shareholders through strategic planning.

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The social need for reliable, modern postal services is becoming the subject of exploitation in order to secure greater profits for big business.
Similar projects with no social control are also promoted in third countries to secure greater profits for businesses in the name of growth - the growth of capital, naturally.
The EIB is geared to the rules of competition and the free market; instead of meeting the needs of the people, it secures new profits.
Indeed, the production of and trade in arms secures huge excess profits for multinational big business which, with privatisation, now controls these sectors.
This is, de facto, inflation by stealth, as smaller packs serve to secure manufacturers' profit margins despite rising production costs - customers being much more sensitive to price increases than to quantity changes.
However, the protection of animals, like the protection of public health, requires a fight against the monopolies, against the power of capital, which protects drugs with patents in order to secure huge profits from the commercialisation of health.
As the thresholds set in the profit-sharing arrangement were not subject to indexation, the municipality, as the lessor, might well secure a windfall profit even if the operator, as the lessee, did not exploit the investment in the complex.
To highlight the fact that, in most cases, the purpose of business relocations is to derive the maximum profit, secure tax breaks and financial support, and to exploit cheap labour deprived of rights;
Men conspire to secure his future, and their own profit.
Men conspire to secure his future, and their own profit.
Second, we need another 2 million profit by next month to secure our bonuses.
One way for a market-economy investor in a bank to secure a normal market remuneration is to have an appropriate share in the bank's profits and increases in its value.
This will, on the one hand, help develop European financial markets but, on the other hand, will also benefit employees who will be able to profit from more efficient, more transparent and more secure investment of their pensions.
Large businesses, in particular, are out to make the highest possible profits for the owners and also often to secure the highest possible share options for management.
Use of the opt-out procedure makes it possible to take account of all the persons concerned and to secure a penalty which is on a par with the level of unlawful profit which may have been made.
In order to ensure food security, it is essential to increase transparency and fairness in the actual food chain, so that we can secure a fair return for farmers, with profits and price controls, and a viable agricultural sector.
Mr President, the proposals for a directive and the two reports implement the general immigration policy of the European Union, the aim of which is to secure cheap manpower for European capital in order to increase its profits.
a statutory auditor or an audit firm shall have in place adequate remuneration policies, including profit-sharing policies, providing sufficient performance incentives to secure audit quality.
It is to be expected that one port or another will try to offer a particularly attractive scale of charges or to obtain particularly large profit margins in order to secure a competitive edge in the usual conflict, so to speak, that occurs between ports over cargoes.
The social economy will enable us to tackle a number of tomorrow's economic and social challenges and will create new jobs that are very often more secure and longer lasting, with better social and working conditions, whilst generating profits that are redistributed and reinvested.

Alternatives:

obtain profit
protect profit
guarantee profit
ensure profit
maintain profit

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ensure profit vs secure profit

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