during the prime time vs during prime times

Both phrases are correct, but they are used in different contexts. 'During the prime time' refers to a specific period of high television viewership, while 'during prime times' can refer to multiple peak periods in various contexts.

Last updated: March 21, 2024 • 898 views

This phrase is correct and commonly used to refer to a specific period of high television viewership.

"during the prime time"

This phrase is used to describe a time when television viewership is at its peak, typically in the evening when popular programs are broadcast.

Examples:

Advertisers aim to air their commercials during the prime time to reach a larger audience.
The show will be broadcast during the prime time slot on Friday night.

Show examples from the web [+]

Stations had to find original programming to fill during the "prime time" fraction. However, the rule exempted certain types of programming, such as overruns of ...
... prime time, and almost all scripted programming (except soap operas, game shows, and more recently, sketch comedy shows) air during the prime time slots.
... and the Old-Fashioned Father" on Love, American Style. Wait Till Your Father Gets Home aired during the "prime time access" period (usually 7:30 PM ET).
This exciting program offers our little friends the experience of Family Prime Time for three hours during the prime time regular business hours, parent free!

Alternatives:

during peak viewing hours
during the most popular time slot
during the evening prime time
during the highest viewership period
during the peak television hours

This phrase is correct and can be used to refer to multiple peak periods in various contexts.

"during prime times"

This phrase can be used to describe different peak periods in various situations, not limited to television viewership.

Examples:

During prime times, the city experiences heavy traffic congestion.
We offer discounts during prime times to attract more customers.

Show examples from the web [+]

Sep 1, 2014 ... Here are some ways adults can help babies get the experiences they need during prime times for learning: Remember that early experiences ...
Sep 12, 2014 ... Phoenix parking meter rates on their way up during prime times. Editor's Note: A previous version of this story erroneously listed new rates ...
In some cases, you will not have an entire room to yourselves, particularly during prime times,. However If you wish to take an entire room, Please scroll down for ...
So not only can you play with three other guests during prime times, you can book the tee time you need well in advance. 3. No weekend ballot system/lottery ...

Alternatives:

during peak periods
during busy hours
during high-demand times
during popular time slots
during peak hours

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during the prime time vs during prime times