during prime time vs during the prime time

Both "during prime time" and "during the prime time" are correct, but "during prime time" is more commonly used. The phrase refers to a specific period when television or radio audience is at its peak.

Last updated: March 21, 2024 • 1066 views

during prime time

This phrase is correct and commonly used in English.

This phrase is used to refer to a specific period when television or radio audience is at its peak, typically in the evening.

Examples:

The show will air during prime time.
Advertisers pay a premium for slots during prime time.
Viewership is highest during prime time.
Many popular shows are scheduled during prime time.
The news is broadcast during prime time.

Show examples from the web [+]

Usually, programmes during prime time are domestic dramas, foreign drama series (mostly American), movies and entertainment programmes. Programmes that ...
The show was on during prime time, which was great because I was a stay at home ... The network decided not to air the violent drama during prime time, when ...
the time in the evening when the largest number of people are watching television. : the television shows that are on during prime time. : the highest or most ...
Ask for advertising rates during prime time hours and the slots available. Review the information to see if you are able to meet the budgetary requirements and ...

Alternatives:

in prime time
at prime time
within prime time
throughout prime time
around prime time

during the prime time

This phrase is correct but less commonly used in English.

This phrase is also used to refer to a specific period when television or radio audience is at its peak, typically in the evening.

Examples:

The show will air during the prime time.
Advertisers pay a premium for slots during the prime time.
Viewership is highest during the prime time.
Many popular shows are scheduled during the prime time.
The news is broadcast during the prime time.

Show examples from the web [+]

Stations had to find original programming to fill during the "prime time" fraction. However, the rule exempted certain types of programming, such as overruns of ...
... prime time, and almost all scripted programming (except soap operas, game shows, and more recently, sketch comedy shows) air during the prime time slots.
... and the Old-Fashioned Father" on Love, American Style. Wait Till Your Father Gets Home aired during the "prime time access" period (usually 7:30 PM ET).
This exciting program offers our little friends the experience of Family Prime Time for three hours during the prime time regular business hours, parent free!

Alternatives:

in the prime time
at the prime time
within the prime time
throughout the prime time
around the prime time

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during prime time vs during the prime time