"direct sales strategy" vs "direct-sales strategy"

Question

"direct sales strategy" vs "direct-sales strategy"

Both "direct-sales strategy" and "direct sales strategy" are correct, but they are used in different contexts. The hyphenated version, "direct-sales strategy," is typically used when the term is acting as a compound adjective before a noun, while the non-hyphenated version, "direct sales strategy," is more common when the term is used in a general sense or as a standalone phrase.

Last Updated: March 21, 2024

This phrase is used to refer to a strategy involving direct sales without the need for a hyphen, suitable for general discussions or standalone usage.

Examples:

The company's direct sales strategy focuses on building strong customer relationships.
She is an expert in developing effective direct sales strategies.

Alternatives:

effective direct sales strategy
innovative direct sales strategy
traditional direct sales strategy
successful direct sales strategy
strategic direct sales approach

This phrase is used when describing a strategy that involves direct sales, typically placed before a noun to modify it.

Examples:

The company implemented a direct-sales strategy to increase revenue.
She developed a direct-sales strategy to target specific customer segments.

Alternatives:

effective direct-sales strategy
innovative direct-sales strategy
traditional direct-sales strategy
successful direct-sales strategy
strategic direct-sales approach

Answer 1

direct sales strategy

This phrase is also correct and more commonly used in a general sense or as a standalone phrase.

Answer 2

direct-sales strategy

This phrase is correct and commonly used when acting as a compound adjective before a noun.

"direct sales strategy" vs "direct-sales strategy"

direct sales strategy

direct-sales strategy

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