customers' preference vs customers' preferences

Both phrases are correct, but they are used in different contexts. 'Customers' preference' is used when referring to the collective preference of all customers as a group, while 'customers' preferences' is used when talking about the individual preferences of multiple customers.

Last updated: March 19, 2024 • 701 views

This phrase is correct and commonly used in English when referring to the collective preference of all customers as a group.

"customers' preference "

This phrase is used to talk about the general preference shared by all customers as a whole.

Examples:

Understanding customers' preference is crucial for business success.

Show examples from the web [+]

Service Quality and Customers Preference of Cellular Mobile Service Providers. Rajkumar Paulrajan, Harish Rajkumar. Abstract. A research study was ...
Service Quality and Customers Preference of Cellular Mobile Service Providers. Rajkumar Paulrajan and Harish Rajkumar1. Abstract. A research study was ...
Jan 27, 2011 ... A Study on Customers Preference and Satisfaction of Four Basic Banking Services in Coimbatore and Erode ...
Australian Journal of Business and Management Research. Vol.1 No.4 [108-116] | July-2011. 108. CUSTOMERS' PREFERENCE FOR E – BANKING ...

Alternatives:

customer preference
the preference of customers
the preference of the customers
customer choice
the choice of customers

This phrase is correct and commonly used in English when referring to the individual preferences of multiple customers.

"customers' preferences"

This phrase is used to talk about the specific preferences of different customers.

Examples:

We need to consider customers' preferences when designing our products.

Show examples from the web [+]

Aug 10, 2011 ... In other words, they know their customers' preferences. While knowing a customer's preferences may help sales, you must also look at this as a ...
constant changes in customers' preferences in an increasingly competitive ... Customers' preferences change on a constant basis, and organizations adjust in ...
PwC. 3. How can I understand and address my customers' preferences? CUSTOMER ANALYTICS CLIENT CASE: WATER TECHNOLOGY COMPANY. A water ...
Achieve greater customer intimacy by understanding your customers' preferences and buying patterns. Achieving customer intimacy is critical to creating a ...

Alternatives:

customer preferences
the preferences of customers
the preferences of the customers
customer choices
the choices of customers

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customers' preference vs customers' preferences