customers' liking vs customers' likings

Both phrases are technically correct, but they are used in different contexts. 'Customers' liking' is more commonly used to refer to the general preference or taste of customers as a group, while 'customers' likings' could be used to refer to the specific preferences or tastes of individual customers. The choice between the two depends on whether you are talking about the collective preference of customers or the individual preferences of customers.

Last updated: March 19, 2024 • 3569 views

customers' liking

This phrase is correct and commonly used in English.

This phrase is used to refer to the general preference or taste of customers as a group.

Examples:

Understanding customers' liking is crucial for the success of any business.
The restaurant changed its menu based on customers' liking.
The company conducted a survey to determine customers' liking for their products.

Show examples from the web [+]

Aug 14, 2015 ... Wireless Customers Liking Online Experience. by Aaron Baar, August 13, 2015, 5:00 PM; Recommend (2); Comment. All the time, money and ...
Oct 1, 2015 ... Customers liking you should not be confused with them "liking" you on Facebook, though both are equally welcome. While no studies have ...
Sep 2, 2015 ... Go one step further by building relationships with your top customers, liking their content back and commenting on their relevant posts. 3.
In this study, it is proposed to measure customers “liking for the bank” following the approaches of McDonald and Lai (2011), De los Salmones et al. (2009) and ...

Alternatives:

customers' preferences
customers' tastes
customers' preferences
customers' choices
customers' inclinations

customers' likings

This phrase is correct but less commonly used in English.

This phrase could be used to refer to the specific preferences or tastes of individual customers.

Examples:

The store caters to customers' likings by offering a wide variety of products.
The company's marketing strategy is tailored to customers' likings.
Understanding customers' likings on a personal level can lead to better customer satisfaction.

Show examples from the web [+]

All our pieces of furniture are customizable to meet our customers' likings. Do you wonder how a certain piece would look in your favourite colours? Visit our ...
Jun 6, 2015 ... Researchers may make use of trials and experiments to find the change in customers' likings towards certain brands. Create a loyal effect and ...
In this landscape, you need to have a thorough idea about your customers' likings, disliking, turn on and turn off factors in order to serve them in the most ...
Jul 29, 2015 ... ... can collect data on its customers' likings and further suggest the user to watch other productions that were tagged with the similar elements.

Alternatives:

customers' individual preferences
customers' personal tastes
customers' specific preferences
customers' individual tastes
customers' personal preferences

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customers' liking vs customers' likings