customer oriented vs customer base

Both phrases are correct, but they have different meanings and are not directly comparable. 'Customer oriented' refers to a business or organization that focuses on meeting the needs and preferences of its customers. 'Customer base' refers to the group of customers who regularly purchase goods or services from a particular business.

Last updated: March 17, 2024 • 686 views

customer oriented

This phrase is correct and commonly used in English.

It refers to a business or organization that focuses on meeting the needs and preferences of its customers.

Examples:

The company is known for being customer oriented, always putting the customer first in their decision-making.
Our customer-oriented approach has helped us build strong relationships with our clients.

Alternatives:

customer-focused
customer-centric
customer-driven
customer-friendly
customer-first

customer base

This phrase is correct and commonly used in English.

It refers to the group of customers who regularly purchase goods or services from a particular business.

Examples:

The company has a large customer base that is loyal to their brand.
Expanding our customer base is a key goal for the upcoming quarter.

Show examples from the web [+]

The customer base is the group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for a ...
This definition explains what a customer base is and how it is a part of marketing strategy.
Jan 28, 2022 ... To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your ...
Dec 13, 2021 ... In order for your company to grow, you have to expand your customer base. It's not as easy as it may sound, but we can help.
Mar 5, 2021 ... Your customer base can be a key indicator of how well your business is performing. The customer base is sometimes confused with the target ...
May 30, 2014 ... It's a very wide customer base. Tall, on the other hand, means that you have strong relationships with a small number of customers. Think about ...
Oct 1, 2017 ... We spoke to two small business owners and asked them to share their experiences of growing their customer base.

Alternatives:

clientele
customer pool
customer segment
customer group
customer network

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customer oriented vs customer base