"customer journey" vs "consumer journey"

Both "customer journey" and "consumer journey" are correct and commonly used phrases in marketing and business contexts. They refer to the process that a person goes through when interacting with a company or brand. The choice between the two depends on the specific audience being targeted or the preference of the speaker.

Last updated: March 26, 2024

"customer journey"

This phrase is correct and commonly used in marketing and business contexts.

This phrase refers to the process that a customer goes through when interacting with a company or brand. It is widely used in marketing strategies and customer experience management.

Alternatives:

consumer journey

"consumer journey"

This phrase is correct and commonly used in marketing and business contexts.

This phrase refers to the process that a consumer goes through when interacting with a company or brand. It is also widely used in marketing strategies and customer experience management.

Show examples from the web [+]

"So excited to start you on your journeys"toward joy and fulfillment.
Super interested in your "journey".
She said "journey" first.
"the true story of a mother's journey" and Regina Vasquez.
Not "helping out journeys", it's...
Richard St. John: "Success is a continuous journey"
means "long journey" in Swahili?
We have with us today Kathryn Kennish, author of the new memoir "the true story of a mother's journey" and Regina Vasquez.
"The proposals were originally intended to apply only to international journeys, but thanks to this agreement we have succeeded in extending it to include passengers on domestic journeys".
Not "helping out journeys", it's...
Leonardo Capistrano for "You'll Burn Without Me" and Sergio Armisen for "Suicide Journey".
- the term "consumer" is taken to include professional purchasers.
Commission communication "Consumer Policy Strategy 2002-2006"
5. "consumer prices" shall mean the most representative price levels actually charged to consumers in a given category.
[17] "Consumer concerns about animal welfare and the impact on food choice". EU FAIR-CT36-3678. Dr Spencer Henson and Dr Gemma Harper, University of Reading.
- Oh. And now I think we have to change the band name because "Journey" could be copyrighted.
Not "helping out journeys", it's... "Helping out peaceful departure".
on the Commission communication "Consumer Policy Strategy 2002-2006"
"Consumers, providers and employees of the big retail chains have to be better protected against the unfair trade terms imposed by hypermarkets," the resolution says.
During the discussion one of the MEPs who drafted the report, German Green MEP Hiltrud Breyer said that according to opinion polls "consumers' first worries are pesticides".

Alternatives:

customer journey

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"customer journey" vs "consumer journey"