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cross-sell vs cross-selling

Both "cross-sell" and "cross-selling" are correct, but they are used in different contexts. "Cross-sell" is a verb that refers to the action of selling additional products or services to an existing customer. On the other hand, "cross-selling" is a noun that describes the practice or strategy of selling additional products or services to an existing customer.

Last updated: March 24, 2024 • 1040 views

cross-sell

This is a correct term used as a verb to describe the action of selling additional products or services to an existing customer.

Use "cross-sell" when you want to refer to the act of selling additional products or services to an existing customer.

Examples:

We should cross-sell our new line of accessories to our existing customers.
The sales team is trained to cross-sell complementary products to increase revenue.

Show examples from the web [+]

In addition, it appears that suppliers sometimes cross-sell between each other.
Wealth management provides an opportunity for banks to cross-sell products to clients and thus to counter trends towards disintermediation.
Efficiency gains may also result from economies of scope: the deal may allow the merging parties to enter new markets and cross-sell their products to a wider customer base.
Furthermore, whereas 75% do not currently sell cross-border, only 41% say that they would continue not to do so if regulations were harmonised.

Alternatives:

upsell
bundle
recommend additional products
offer complementary services
suggest related items

cross-selling

This is a correct term used as a noun to describe the practice or strategy of selling additional products or services to an existing customer.

Use "cross-selling" when you want to refer to the practice or strategy of selling additional products or services to an existing customer.

Examples:

Our company's success is attributed to effective cross-selling techniques.
Cross-selling can help increase customer loyalty and revenue.

Show examples from the web [+]

That target should be achievable in light of HSH's plan to improve the cross-selling of products between its financial markets division and other business units.
As part of cross-selling, private banking services will also be provided to customers/natural persons of the other business units of the core bank.
the exclusive focusing of the capital market business on treasury activities and customer-related business, especially in the role of a supplier of products to other business units (cross-selling); proprietary trading has been discontinued;
The projections of the individual business units are based on assumptions about the growth rates of the relevant market, volumes and margins on new production per segment and cross-selling capacity.
The volume of deposits by corporate customers was expected, despite a targeted reduction in large-volume credit business through cross-selling, to remain more or less constant.
LBBW also assumes that the profit situation will be improved by cross selling, in particular through the sale of hedging instruments for interest rate, currency and commodities risks.
The restructuring plan envisages substantial changes to the LBBW business model. The basis for this is a clear focussing on LBBW's regional core business and concentration on markets and customers for which a high degree of penetration and considerable cross selling effects are expected.
In addition, diverging national requirements on redemption or holding periods impede the cross-border selling of funds investing in unlisted assets.
By facilitating cross-border selling, competition may be further strengthened and consumers may benefit from an increased choice of products and lower prices as a result.
Now that companies regularly engage in cross-border selling in the internal market, it makes sense to offer consumers cross-border protection.
The aim is to boost consumer confidence and facilitate commercial activities of businesses, in particular small and medium-sized enterprises (SMEs), selling cross border.
Differences in the ways in which the right of withdrawal is exercised in the Member States have caused costs for traders selling cross-border.
Differences in the ways in which the right of withdrawal is exercised in the Member States have caused costs for businesses selling cross-border.
The report seeks to ensure that not only consumers but also small and medium-sized businesses buying and selling cross-border services can benefit from additional legal certainty, simplicity and reduced costs.
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Therefore, it was concluded that a risk of cross-compensation by possibly selling other products to the same clients was very low.
Chint Solar had no intention for any cross-compensation by selling to the same Chint Solar customer from PRC and the related producer in the Union.
H. whereas, according to a Commission survey of 2008, three-quarters of retailers sell only domestically, and cross-border selling often takes place in a few Member States only
whereas, according to a Commission survey of 2008, three-quarters of retailers sell only domestically, and cross-border selling often takes place in a few Member States only Eurobarometer 224, 2008, p.
Whereas, for consumers, cross-border distance selling could be one of the main tangible results of the completion of the internal market, as noted, inter alia, in the communication from the Commission to the Council entitled 'Towards a single market in distribution';

Alternatives:

upselling strategy
additional sales approach
complementary product promotion
related service marketing
customer retention through additional sales

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