cross-sell vs cross sell

Both "cross-sell" and "cross sell" are correct, but the hyphenated form "cross-sell" is more commonly used in English. It is a term used in marketing to refer to the practice of suggesting related or complementary products to a customer.

Last updated: March 29, 2024 • 777 views

This is the correct form, commonly used in English, especially in marketing contexts.

"cross-sell"

The term "cross-sell" is used in marketing to describe the practice of offering customers related or complementary products to what they are already purchasing.

Show examples from the web [+]

In addition, it appears that suppliers sometimes cross-sell between each other.
Wealth management provides an opportunity for banks to cross-sell products to clients and thus to counter trends towards disintermediation.
Efficiency gains may also result from economies of scope: the deal may allow the merging parties to enter new markets and cross-sell their products to a wider customer base.
Furthermore, whereas 75% do not currently sell cross-border, only 41% say that they would continue not to do so if regulations were harmonised.

Alternatives:

upsell
bundle
recommend related products
suggest complementary items
offer add-ons

This is also correct, but less common in English compared to "cross-sell".

"cross sell"

While "cross sell" is grammatically correct, it is less commonly used than the hyphenated form "cross-sell" in marketing contexts.

Show examples from the web [+]

In addition, it appears that suppliers sometimes cross-sell between each other.
Wealth management provides an opportunity for banks to cross-sell products to clients and thus to counter trends towards disintermediation.
Efficiency gains may also result from economies of scope: the deal may allow the merging parties to enter new markets and cross-sell their products to a wider customer base.
Furthermore, whereas 75% do not currently sell cross-border, only 41% say that they would continue not to do so if regulations were harmonised.
After you left, he tried to sell me on a double-cross.
Only people we say get to sell in the Cross.
This sell-off of Europe started years ago, with cross-border leasing and other such machinations.
Cross needed a face to sell Powers division to the voters.
Subject: Refusal to sell goods by cross-border TV shopping channels
Although there is no civil law covering cross-border mergers and split-offs, they are still not covered by the directive, which chiefly regulates sell-offs.
However, these measures are a necessary but not a sufficient condition for allowing effective cross-border interaction of all potential buy and sell interests in a given instrument.
An eager prosecutor could sell that she conspired to meet with him, then brought the cross with knowledge of what he'd do.
Moreover, the exporting producers sell together with the product concerned other products to the same customers thus creating a significant risk of cross compensation of prices.
Moreover, the exporting producers offered not to sell the product covered by the undertaking to the same customers in the European Community, to which they sell other products in order to reduce the risk of price violation by means of cross-compensation of the prices.
Any supplier intending to sell goods and services cross-border to customers in the Community shall communicate his IBAN and the BIC of his institution.
Third, mitigating the risk of cross compensation by continuous monitoring of a clause not to sell anymore other products to the same customers would be disproportionally resource consuming and therefore impractical.
For instance, where two undertakings established in different EEA States cross-license competing technologies and undertake not to sell products in each other's home markets, (potential) competition that existed prior to the agreement is restricted.
According to press reports, some large cross-border distributors have started to sell at a loss, i.e. at below production costs with different pricing on each side of the border.
The entitlements' environmental cross-compliance principle is nothing more than a trick devised to sell this reform to Bohemians who pass themselves off as environmentalists merely because it is fashionable to do so.
These cross-subsidisation concerns would be increased if, as Greenpeace suspects, there are plans to sell parts of BNFL to the private sector.

Alternatives:

upsell
bundle
recommend related products
suggest complementary items
offer add-ons

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