Creating expectation vs Creating awareness

Both phrases are correct, but they have different meanings and are used in different contexts. 'Creating expectation' refers to building anticipation or excitement about something that is going to happen, while 'creating awareness' means making people conscious or informed about a particular issue or topic.

Last updated: March 26, 2024 • 785 views

Creating expectation

This phrase is correct and commonly used in English to refer to building anticipation or excitement about something that is going to happen.

This phrase is used when you want to convey the idea of generating anticipation or excitement for a future event or outcome.

Examples:

The marketing team did a great job of creating expectation for the new product launch.
The suspenseful trailer is creating expectation for the upcoming movie.
The surprise announcement is creating expectation among the fans.

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However, in my mind, we must also avoid arousing or creating expectations that cannot be satisfied at this time.
Let us make a continual evaluation, but without creating unnecessary expectations.
But even for the year 2010 (and subsequent years), the judgment is not capable of creating legitimate expectations.
While it must avoid creating false expectations, it must also pay attention to the broader political context in its efforts to resolve citizens' concerns.
Indeed, my overriding fear is that we will keep creating fresh expectations among the citizens and then disappointing them.
That is why I wrote to the Members of the European Council last week. I set out what I believe to be a balanced, realistic position - one which continues to drive us forward without creating unrealistic expectations.
This situation has come about just as maritime transport is being called upon to play a new role in the future creating new expectations for the sector.
To avoid creating false expectations, MEPs in the committee are proposing that the regulation should simply lay down the rules on funding and not establish a statute as such for European parties.
To avoid creating false expectations, MEPs in the committee are proposing that the regulation should simply lay down the rules on funding and not establish a statute as such for European parties.
The Constitution is creating incredibly high expectations in connection with social rights and I urge you, Commissioner, to deliver on them now.
At the part-session in Brussels, when President Santer gave an account of the guidelines which the summit will discuss and decide on, he said that we must be wary of creating excessive expectations, which we have also heard others say here today.
Perhaps it would be far better to guarantee Turkey privileged and preferential partnership status with the EU, rather than creating false expectations and hopes for membership, something that it would be difficult for the facts and circumstances to accommodate.
However it is the large-scale political gestures that have provided a closing balance of spectacular failure: from the Mediterranean summit to the one between the European Union and the United States, with your own government being responsible for creating excessive expectations with regard to the latter meeting.
A relevant consideration would be whether it would be better to guarantee Turkey privileged and preferential partnership status with the EU, rather than creating false expectations and hopes for membership, something that it would be difficult for the facts and circumstances to accommodate.
If the target figures cannot be made binding then we will be creating false expectations, i.e. by pretending to strive for the improvement of the environment without being able to make it a reality.
The Commission takes note of the binding and unambiguous language in the press releases of 10 October 2008 and 21 January 2009, which used terms such as 'décidé' and 'l'engagement', thus creating a legitimate expectation as to their fulfilment.
Please, look at all the expectation I'm creating.
Increasingly these 15 national cultures are creating tensions in working practices in terms of the cultural expectations, norms and values which accompany them.
The President pointed out that by credibly pursuing price stability and by solidly anchoring medium and long-term inflation expectations, the ECB makes its best possible contribution to creating an economic environment conducive to sustainable growth.
By credibly pursuing price stability and by solidly anchoring inflation expectations, the ECB was making the best possible contribution to creating an environment conducive to economic growth and employment.

Alternatives:

building anticipation
generating excitement
fostering anticipation
creating suspense
raising expectations

Creating awareness

This phrase is correct and commonly used in English to mean making people conscious or informed about a particular issue or topic.

This phrase is used when you want to convey the idea of educating or informing people about a specific subject or cause.

Examples:

The campaign aims at creating awareness about the importance of recycling.
The workshop is focused on creating awareness about mental health issues.
The organization is dedicated to creating awareness about climate change.

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The action plan adopted on 8 September in Durban is an important message and a contribution to creating awareness in the fight against racism and xenophobia.
In the European Year for Intercultural Dialogue, we should also recognise the importance of cultural industries in creating awareness and understanding of other cultures, and, therefore, their importance for social cohesion.
Part of solving a problem is also creating awareness about the problem, and it is high time we acknowledged that some European regions - like mine - are also confronted with rampant deforestation.
developing products portfolio will be the key to creating awareness in our customers that there is relief available for those diseases that previously they may have been unaware they were suffering from.
There is no doubt that every debate offers a useful opportunity for creating awareness of Turkey's accession process, engaging the citizens of Member States and Turkey in this process and supporting the Turkish Government in its accession path.
whereas the European Schools continue to serve an important educational and cultural purpose, with a view to creating awareness of European citizenship in the new generations,
The JPA has a central role to play in creating awareness of the role of the parliamentary networking among MPs and exchanges of views between European and ACP parliamentarians in a forum that is the only one of its kind in the world.
(d)to give environmental aspects due consideration in activities of the Organization, particularly by creating awareness of the beneficial effects of the use of jute as a natural product;

Alternatives:

raising awareness
increasing consciousness
promoting understanding
spreading knowledge
educating about

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Creating expectation vs Creating awareness