continue promoting vs continue to promote

Both 'continue promoting' and 'continue to promote' are correct and can be used interchangeably.

Explained by Michele A.
Editor at TextRanch

Last updated: February 25, 2025 • 5278 views

This phrase is correct and commonly used in English.

"continue promoting"

This phrase means to keep promoting something without interruption. It is a concise way to express the idea of ongoing promotion.

Examples:

We will continue promoting our new product through social media.
The company decided to continue promoting their services despite the challenges.
She plans to continue promoting her artwork at local galleries.

Show examples from the web [+]

The second challenge will be to continue promoting transparency within the European institutions.
Likewise, the Commission should continue promoting the exchange of information and experiences between Member States, in order to ensure that good practices are widely shared.
Is the Commission encouraging the Member States to continue promoting such activities in the future?
The Union must be encouraged to continue promoting ambitious environmental policies and requirements, and to develop technology transfer and the exchange of good practice with developing countries.
The Commission intends to continue promoting a concerted approach to the allocation of maritime space in the Mediterranean and will pursue bilateral contacts with the two States concerned in order to ensure that the legitimate interests of the Community fishing fleet are not adversely affected by these measures.
Efforts must therefore be made to continue promoting interoperability so as to allow the widest possible access by users to digital television;
The agreement must also serve to continue promoting a commitment on the part of the Chinese authorities to effectively - not just theoretically - protect intellectual property rights through the adoption of relevant measures in the administrative, legal and border-control fields.
Calls on the Commission and Council to continue promoting the image of European industry and ensuring that its reputation is not tarnished by inaccurate or misleading indications of origin;
Objective | To prolong a subsidy scheme for the construction of combined transport terminals in order to continue promoting rail and inland waterway transport |
Calls on the Commission to continue promoting 'best practices' in the transposition of single market legislation, building on its recommendation of 29 June 2009 on measures to improve the functioning of the single market OJ L 176, 7.7.2009, p.
In Ireland the government not only had these principles included in the Council conclusions, but has given a written guarantee to Trade Unions to continue promoting and developing these points.
Calls on Member States to continue promoting ownership and improving the involvement of all actors concerned, including social partners and other stakeholders, where appropriate, in order to implement the Employment Guidelines effectively;
In this context, to continue promoting this crop does no favours to the COM in the tobacco sector, when it is being called into question by certain sectors of society.
The report also stresses the importance of the mandate of the Parliament's High-Level Group on Gender Equality and calls on the group to continue promoting priorities on gender mainstreaming.

Alternatives:

keep promoting
carry on promoting
go on promoting
sustain promotion

This phrase is correct and commonly used in English.

"continue to promote"

This phrase also means to keep promoting something without interruption. It is a slightly more formal or structured way to express the idea of ongoing promotion.

Examples:

The organization will continue to promote environmental awareness in the community.
He promised to continue to promote diversity and inclusion in the workplace.
The government plans to continue to promote tourism in the region.

Show examples from the web [+]

To achieve full access to digital television, the Commission must continue to promote interoperability.
'The Korean government has promoted, and, as a matter of policy, may continue to promote lending to certain types of borrowers.
The Union should continue to promote environmentally responsible business practices.
If she wants to continue to promote these views, then she should resign her commissionership.
It is wrong to continue to promote the unhealthy and bloated transport economy.
In terms of international relations it says that "the European Union will continue to promote democracy, stability and prosperity beyond its borders".
Our spending on external actions will also increase, enabling us to continue to promote European values in the wider world.
The intention is to continue to promote the consumption of EU cereals as laid down in Protocol 19 to the UK Accession Act.
Starting with the basic principle that all persons are equal before the law and are entitled to equal protection, we must urgently continue to promote legal instruments which guarantee women their fundamental freedom and dignity by condemning any discrimination based on gender.
The Union must continue to promote democratisation and the rights of Turkey, and we must send observers, yes, of course.
I am very glad that the committee decided to launch a European initiative to continue to promote a ban on smoking in restaurants, cafes and pubs, and public buildings.
The Italian authorities should take into consideration the fact that the legislative amendments they intend to adopt must strictly comply with the European norms and not provide any collective expulsions or continue to promote a xenophobic attitude toward Community citizens settled in Italy.
Retail plays a major role in developing a sustainable economy and should continue to promote sustainable consumption by offering easy access to quality goods.
We must continue to promote the development of a world order founded upon the rule of law, but that rule of law must not just serve the interests of the rich western countries.
continue to promote the mobilisation and participation of all the stakeholders in civil society, as well as marginalised people themselves;
The aim of this meeting will be to consider how we can continue to promote the process which was opened up following the meetings in Sharm El Sheik and Aqaba, which led to the approval of the Roadmap by both sides.
In particular, research and innovation should play an important part in all the regions as a means of improving the EU's competitiveness, which is why it is necessary to continue to promote these areas in the future.
Will the Commission continue to promote museums as an invaluable source of entertainment and pride, particularly at a time of austerity-related cutbacks in other areas of Irish and European society?
Mrs Trautmann, your report emphasises the need to continue to promote competition, especially infrastructure-based competition; that is the view of the Council.

Alternatives:

keep promoting
carry on promoting
go on promoting
sustain promotion

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continue promoting vs continue to promote

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