"Communication strategy" vs "Communications strategy"

Question

"Communication strategy" vs "Communications strategy"

Both 'communications strategy' and 'communication strategy' are correct, but they are used in slightly different contexts. 'Communications strategy' refers to a comprehensive plan for all communication activities within an organization, while 'communication strategy' focuses on a specific strategy related to communication. The choice between the two depends on the level of specificity needed in the context.

Last Updated: March 22, 2024

This term is used to describe a focused strategy or plan related to communication in a specific context, such as crisis communication, internal communication, or marketing communication.

Examples:

The organization implemented a new communication strategy to address customer feedback.
She devised a communication strategy to improve team collaboration.
The success of the campaign was due to the effective communication strategy employed.
A clear communication strategy is crucial for managing organizational change.
The communication strategy outlined the key messages to be delivered to stakeholders.

Alternatives:

communications strategy
strategic communication plan
corporate communication strategy
marketing communication strategy
public relations strategy

This term refers to a strategic plan that encompasses all communication activities within an organization, including internal and external communications, public relations, marketing, etc.

Examples:

The company developed a comprehensive communications strategy to improve its brand image.
The success of the project was attributed to the well-thought-out communications strategy.
She is responsible for overseeing the implementation of the communications strategy.
The communications strategy included social media, press releases, and direct mail campaigns.
A strong communications strategy is essential for effective stakeholder engagement.

Alternatives:

communication strategy
strategic communication plan
corporate communication strategy
marketing communication strategy
public relations strategy

Answer 1

Communication strategy

This phrase is correct and commonly used to refer to a specific strategy related to communication.

Answer 2

Communications strategy

This phrase is correct and commonly used in the context of a comprehensive plan for all communication activities within an organization.

"Communication strategy" vs "Communications strategy"

Communication strategy

Communications strategy

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