Communications strategy vs Communication strategy

Both 'communications strategy' and 'communication strategy' are correct, but they are used in slightly different contexts. 'Communications strategy' refers to a comprehensive plan for all communication activities within an organization, while 'communication strategy' focuses on a specific strategy related to communication. The choice between the two depends on the level of specificity needed in the context.

Last updated: March 22, 2024 • 633 views

This phrase is correct and commonly used in the context of a comprehensive plan for all communication activities within an organization.

"Communications strategy"

This term refers to a strategic plan that encompasses all communication activities within an organization, including internal and external communications, public relations, marketing, etc.

Examples:

The company developed a comprehensive communications strategy to improve its brand image.
The success of the project was attributed to the well-thought-out communications strategy.
She is responsible for overseeing the implementation of the communications strategy.
The communications strategy included social media, press releases, and direct mail campaigns.
A strong communications strategy is essential for effective stakeholder engagement.

Show examples from the web [+]

Subject: Commission's communications strategy for the Irish referendum
The communications strategy that the Office has developed and continues to implement must demonstrate its independence.
First of all, we lack a proper communications strategy.
This is an area where the communications strategy might accomplish something.
An effective and transparent communications strategy is integral to a successful safety and security concept for football matches, tournaments and other sporting events with an international dimension.
The Office was set up as an independent investigative body and must therefore have its own communications strategy.
Question 37 (Georgios Papastamkos): Commission's communications strategy for the Irish referendum
Any communications strategy which fails to address what really moves people is doomed to failure.
Mr President, ladies and gentlemen, the European Union's communications strategy has just been drawn up.
The European Council is going to ask the European Commission to develop a broader communications strategy.
What improvements is the Commission planning to make to its communications strategy?
I would remind the Commissioner that the Commission needs a special communications strategy, drawn up under his supervision.
We are now debating whether the EU institutions should adopt a special communications strategy to convince the electorate of the Constitution's merits.
I would therefore call on the Commission to improve its communications strategy towards end users so that citizens will be better informed about the benefits of the single market.
Therefore, the SC would recommend incorporating an internal communications strategy into the AMP in order to improve knowledge sharing and to enhance general awareness amongst OLAF staff, concerning its own activities.
By way of example let me take its communications strategy in the case of the Single Market Act, which the Commission published on 27 October 2010.
What communications strategy does the Commission propose in order to bridge this gap?
I do not understand how the Commission's clever Swedish Vice-President can put her name to a communications strategy that will impose a particular view of the Constitution upon people.
They shall engage in an overall communications strategy designed to ensure the consistency and cohesion of the network vis-à-vis its users and take part in common information and promotion activities.
What was the communications strategy of the Commission and its members during the run-up to the referendum in Ireland?

Alternatives:

communication strategy
strategic communication plan
corporate communication strategy
marketing communication strategy
public relations strategy

This phrase is correct and commonly used to refer to a specific strategy related to communication.

"Communication strategy"

This term is used to describe a focused strategy or plan related to communication in a specific context, such as crisis communication, internal communication, or marketing communication.

Examples:

The organization implemented a new communication strategy to address customer feedback.
She devised a communication strategy to improve team collaboration.
The success of the campaign was due to the effective communication strategy employed.
A clear communication strategy is crucial for managing organizational change.
The communication strategy outlined the key messages to be delivered to stakeholders.

Show examples from the web [+]

Subject: Communication strategy concerning the Treaty establishing a Constitution for Europe
A more effective Communication strategy will do much to counter the Euro-myths propagated throughout the EU.
The Commission's Vice-President for Institutional Relations and Communication Strategy intends to propose such an exceptional prolongation to the College shortly.
They play a triple role that consists of: Implementing the Commission's Communication strategy at a local level, providing relevant information about developments within the Commission, interface between the Commission and the political world and civil society in the Member States.
Might this simply be an error of communication strategy?
O-0036/2004 Jo Leinen B6-0009/2004 Commission Communication strategy concerning the Treaty establishing a Constitution for Europe
Subject: Commission's communication strategy for Austria
Given the downturn in consumption and investments, we have to rethink our communication strategy.
defining the communication strategy on enlargement issues,
Ratification procedures of the Treaty establishing a Constitution for Europe and the communication strategy
- to undergo a significant increase in committed annual resources, supported by an adequate communication strategy.
It should be noted that the website represents only one strand of the EPSO communication strategy.
Continued education should form an important element in any communication strategy.
· The immediate development of a communication strategy is a priority.
Parliament has to play an even greater role in the interinstitutional communication strategy executed by the Commission.
a Constitution for Europe and the communication strategy
The communication strategy will be implemented on a decentralised basis.
Thirdly, the information campaign and communication strategy must be of a permanent nature.
We need a comprehensive communication strategy.
I hope that the Commission will design a good communication strategy.

Alternatives:

communications strategy
strategic communication plan
corporate communication strategy
marketing communication strategy
public relations strategy

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Communications strategy vs Communication strategy