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Communications strategy vs Communication strategy

Both 'communications strategy' and 'communication strategy' are correct, but they are used in slightly different contexts. 'Communications strategy' refers to a comprehensive plan for all communication activities within an organization, while 'communication strategy' focuses on a specific strategy related to communication. The choice between the two depends on the level of specificity needed in the context.

Last updated: March 22, 2024 • 547 views

Communications strategy

This phrase is correct and commonly used in the context of a comprehensive plan for all communication activities within an organization.

This term refers to a strategic plan that encompasses all communication activities within an organization, including internal and external communications, public relations, marketing, etc.

Examples:

  • The company developed a comprehensive communications strategy to improve its brand image.
  • The success of the project was attributed to the well-thought-out communications strategy.
  • She is responsible for overseeing the implementation of the communications strategy.
  • The communications strategy included social media, press releases, and direct mail campaigns.
  • A strong communications strategy is essential for effective stakeholder engagement.
  • Subject: Commission's communications strategy for the Irish referendum
  • The communications strategy that the Office has developed and continues to implement must demonstrate its independence.
  • First of all, we lack a proper communications strategy.
  • This is an area where the communications strategy might accomplish something.
  • An effective and transparent communications strategy is integral to a successful safety and security concept for football matches, tournaments and other sporting events with an international dimension.
  • The Office was set up as an independent investigative body and must therefore have its own communications strategy.
  • Question 37 (Georgios Papastamkos): Commission's communications strategy for the Irish referendum
  • Any communications strategy which fails to address what really moves people is doomed to failure.
  • Mr President, ladies and gentlemen, the European Union's communications strategy has just been drawn up.
  • The European Council is going to ask the European Commission to develop a broader communications strategy.
  • What improvements is the Commission planning to make to its communications strategy?
  • I would remind the Commissioner that the Commission needs a special communications strategy, drawn up under his supervision.
  • We are now debating whether the EU institutions should adopt a special communications strategy to convince the electorate of the Constitution's merits.
  • I would therefore call on the Commission to improve its communications strategy towards end users so that citizens will be better informed about the benefits of the single market.
  • Therefore, the SC would recommend incorporating an internal communications strategy into the AMP in order to improve knowledge sharing and to enhance general awareness amongst OLAF staff, concerning its own activities.
  • By way of example let me take its communications strategy in the case of the Single Market Act, which the Commission published on 27 October 2010.
  • What communications strategy does the Commission propose in order to bridge this gap?
  • I do not understand how the Commission's clever Swedish Vice-President can put her name to a communications strategy that will impose a particular view of the Constitution upon people.
  • They shall engage in an overall communications strategy designed to ensure the consistency and cohesion of the network vis-à-vis its users and take part in common information and promotion activities.
  • What was the communications strategy of the Commission and its members during the run-up to the referendum in Ireland?

Alternatives:

  • communication strategy
  • strategic communication plan
  • corporate communication strategy
  • marketing communication strategy
  • public relations strategy

Communication strategy

This phrase is correct and commonly used to refer to a specific strategy related to communication.

This term is used to describe a focused strategy or plan related to communication in a specific context, such as crisis communication, internal communication, or marketing communication.

Examples:

  • The organization implemented a new communication strategy to address customer feedback.
  • She devised a communication strategy to improve team collaboration.
  • The success of the campaign was due to the effective communication strategy employed.
  • A clear communication strategy is crucial for managing organizational change.
  • The communication strategy outlined the key messages to be delivered to stakeholders.
  • Subject: Communication strategy concerning the Treaty establishing a Constitution for Europe
  • A more effective Communication strategy will do much to counter the Euro-myths propagated throughout the EU.
  • The Commission's Vice-President for Institutional Relations and Communication Strategy intends to propose such an exceptional prolongation to the College shortly.
  • They play a triple role that consists of: Implementing the Commission's Communication strategy at a local level, providing relevant information about developments within the Commission, interface between the Commission and the political world and civil society in the Member States.
  • Might this simply be an error of communication strategy?
  • O-0036/2004 Jo Leinen B6-0009/2004 Commission Communication strategy concerning the Treaty establishing a Constitution for Europe
  • Subject: Commission's communication strategy for Austria
  • Given the downturn in consumption and investments, we have to rethink our communication strategy.
  • defining the communication strategy on enlargement issues,
  • Ratification procedures of the Treaty establishing a Constitution for Europe and the communication strategy
  • - to undergo a significant increase in committed annual resources, supported by an adequate communication strategy.
  • It should be noted that the website represents only one strand of the EPSO communication strategy.
  • Continued education should form an important element in any communication strategy.
  • · The immediate development of a communication strategy is a priority.
  • Parliament has to play an even greater role in the interinstitutional communication strategy executed by the Commission.
  • a Constitution for Europe and the communication strategy
  • The communication strategy will be implemented on a decentralised basis.
  • Thirdly, the information campaign and communication strategy must be of a permanent nature.
  • We need a comprehensive communication strategy.
  • I hope that the Commission will design a good communication strategy.

Alternatives:

  • communications strategy
  • strategic communication plan
  • corporate communication strategy
  • marketing communication strategy
  • public relations strategy

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