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By targeting vs Targeting

Both 'by targeting' and 'targeting' are correct, but they are used in different contexts. 'By targeting' is used when emphasizing the method or means by which something is achieved, while 'targeting' is used when focusing on the action of aiming at a specific goal or group.

Last updated: March 19, 2024

By targeting

This phrase is correct and commonly used in English to emphasize the method or means by which something is achieved.

Use 'by targeting' when you want to highlight the specific method or means used to achieve a particular goal or outcome.

Examples:

  • The company increased its sales by targeting a younger demographic.
  • She improved her grades by targeting her study sessions on weak areas.
  • The campaign succeeded by targeting social media influencers.
  • They won the game by targeting the opponent's weaknesses.
  • The project was completed on time by targeting key milestones.

Alternatives:

  • by focusing on
  • by directing efforts towards
  • by aiming at
  • by concentrating on
  • by zeroing in on

Targeting

This phrase is correct and commonly used in English to indicate the action of aiming at a specific goal or group.

Use 'targeting' when you want to emphasize the act of aiming at a particular target or goal without specifying the method or means.

Examples:

  • The marketing campaign is targeting young professionals.
  • The new policy is targeting environmental sustainability.
  • The sniper is targeting the enemy's position.
  • The charity is targeting poverty in developing countries.
  • The company is targeting a new market segment.

Alternatives:

  • aiming at
  • focusing on
  • directing efforts towards
  • zeroing in on
  • concentrating on

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